The Business Intention
With the intention of growing its business, a small regional company in the Pharma sector had a desire to be a global player and become a leader in a very short span of time.
Mapping a different route
Taking the ‘Design Thinking’ approach to formulate the strategy and actions, Team Elephant, along with the MD and the Leadership of the company devised a unique collaborative method to achieve difficult goal. The key steps of the journey were:-
Step 1 Creating an unconstrained desired scenario of the future, which the leadership was excited to achieve
Step 2 Detailing the scenario almost to reality and communicating it to the internal team and other stakeholders. This not only gave a purpose and direction to the team but also helped in arranging funding for the growth initiative
Step 3 Testing of the various actions which were cornerstones of the desired scenario. Analysis of the results helped define future actions and milestone, leading to constant modification of the scenario to make it real without losing the essence
Step 4 The collaborative process is then taken forward to create higher level of desired scenario after achieving most of the key milestones.
Big boost in Value
Today, 2-3 years after closely implementing the strategy, the company enjoys a dominating position in the market with a global footprint and SBUs focused on scaling up the operation.
Team Elephant continues to partner with the company; helping it to orient its culture, approach, people, and processes with principles of ‘Design Thinking’, and the aim of attaining Global Leadership and helping it redefine market norms along
the way.