Project A holiday experience through retail
Client Club Mahindra Holidays

Challenge
Club Mahindra Holidays, company that pioneered the concept of making frequent family holidays a part of lifestyle for many Indians wanted to launch a new weekend holiday timeshare product. This was targeted at the young and affluent in India. There was a need to create exclusive stand-alone retail spaces, where potential customers could be invited for a sales pitch and presentation.

Design Research
Team Elephant visited existing Club Mahindra retail outlets to understand the pleasure & pain points of customers. Observational studies and interviews of staff and potential customers were conducted to understand the emotions, images and experiences that make great holidays.

Design Insight
Create a comfortable, friendly & memorable experience that appeals to all the senses of potential customer.

Elephant Solution
A lounge like informal setting was created for the retail space with individual sitting clusters spread across the outlet. The experience was accentuated with the use of graphics, soft lighting, holiday mood walls, background music (running water, singing birds etc), and aroma (of pine trees), thereby appealing to all the senses of the customer.

Result
The first retail outlet was launched in 2006 at Bangalore and is now being replicated across India.