Project Creating a new Brand for a Pharmaceutical Company
Client Panacea Biotec Limited

Challenge
Panacea Biotec is one of India's highly progressive research based health Management Company involved in research, manufacturing and marketing of branded pharmaceutical formulations, vaccines and natural products. The company needed an corporate identity that was in sync with its growing global ambitions and truly reflected the essence of the company and its core strength; its employees

Elephant Strategy
Create a new identity preserving that was centred on the groups core HR philosophy of “Banna Hain dhruv” - being a guiding light and a pioneer to everyone and in everything that they do.Identify and define the brand values and the culture of the company and instill the values in employees so that they are ready to meet the challenges of the future.

Elephant Solution
New values and brand essence was arrived at after interactions with the top management, the key employees, Suppliers, competitors and the pharmaceutical trade using Elephants proprietary tool Root To Fruit.

Result
The corporate identity was initially launched to its internal stakeholders and the employees and has evoked a new sense of pride and enthusiasm within the employees. A uniform look and feel of the organisation has been achieved through standardization of packaging designs across categories, Offices across locations, uniforms, signage etc.

Awarded ReBrand100 Global Award 2009