Sauna Water Heater

Challenge

About 12 years ago, we designed India's first all plastic geyser called Columbia for Symphony. This changed the market paradigm from ugly, cylindrical, metallic geysers to sleek, well finished plastic ones.

Sauna was an excellent opportunity to design something that was the next generation and set a new trend, also for Symphony, Ahmedabad.

Elephant Solution

Following our basic principal of understanding user needs & expectations, our teams shadowed, observed & interviewed users to arrive at various insights. As bathroom design is evolving into a style statement, users expected bathroom fittings & gadgets to not only match the décor, but enhance it.

Apart from a number of unique and safe user-friendly features, Sauna comes with a very stylish, bright coloured control panel fitted over a white body. This panel comes in a range of colours developed to suit the commonly found bathroom colour schemes. This not only maintains the carefully planned colour scheme, but also enhances the bathroom style.

The project involved naming and branding as well. An effective brand identity of 'Sauna' was developed by Elephant Design for the water heater

Results

Sauna was launced into the Indian markets in July 2005 with positive results. Elephant Design was involved in developing and designing the 25 lt., 15 lt., 10 lt. and 3 Lt. instant models.

Bilcare Corporate Book


Challenge

Bilcare is a global provider of pharma solutions with research & manufacturing facilities spread worldwide. Bilcare has grown many folds in a short span of time. This growth brought about changes in the company. The top management wanted to communicate this growth to its audience

Elephant Solution

The look & feel and structuring of the corporate book was done with an international outlook. Message & imagery was restricted to focused communication. Company's future vision was presented in a sleek format. A hard bound cover helped announce the strong and clear growth intent of the company.

Results

This carefully planned piece of communication represents the successful face of the company and has helped Bilcare teams align their own vision & growth with their company's plan

AIGA Design Conference at Boston, September 2005

Ashwini Deshpande, Founder Director & Principal Designer, Elephant Strategy + Design was invited by AIGA, the oldest & largest body of professional designers in US as a speaker at the National Design Conference in Boston. AIGA has over 18,000 professional members across 48 chapters. This conference was significant since it was the first time that AIGA invited 3 international speakers, Ashwini being the only Indian speaker. She gave a presentation on “Design in India” with references from culture, art, languages and work done by Team Elephant in various domains over the past 16 years. Speakers at the conference included Milton Glaser, Paula Scher and Stefan Seigmaster

Gwangju Design Bienneale, Korea, October 2005

Sudhir Sharma, Founder Director & Principal Designer, Elephant Strategy + Design was invited as a speaker at the Gwangju Design Biennale. The event focused on the function & interplay of culture and the fundamental role of design in life, business & commerce. Top designers & design thinkers from 21 countries were invited to express their views at the conference. Sudhir was the only speaker from India at this event. He gave a presentation on “Design Moksha : Road of Design Philosophy in India”. The Biennale coincided with a display on “Asian Design' by various countries in Asia. Elephant team was invited to curate the collection of Indian exhibits for the Asian Design exhibition.