product design of an air cooler for symphony

Symphony, the leading manufacturer of air coolers and water heaters, wanted to introduce a differentiated small cabin cooler to have presence in the category and increase market share.This unique product bridges the gap between a tower fan model and a small boxy room cooler. Fully detailed for manufacturing in engineering plastics, the product is already a leader in the category.

Creating Brand for Europe

Professionale is a "non-stick cookware" brand created exclusively for the European market. In Europe, non-stick pans are never sold in a carton. They are mostly displayed with just a label. Introducing the range in a multi-colour carton with strong branding was a way of creating a premium for the new brand in a mature market.

Taveling exhibition design ‘tamasha’ 

Our friend & associate Sandesh Bhandare, was engaged in photo-documentation of folk dance-form ‘Tamasha’ for over 3 years traveling through the interiors of Maharashtra. This is designed as a low cost exhibition, which can be fixed and removed by only two unskilled people. It has already traveled to 10 small towns and cities and got acclaimed reviews from press, government and viewers.

My elephant

Entire Elephant Design team (that includes Graphic, Product & Environment Designers and also
the admin & finance) spent three days in Goa soaking in the sun, sand & sea at Taj Holiday Village. The event, "My Elephant" touched upon four aspects that build the future: dream, growth, innovation & responsibility. The team spent some quality time away from the pressures of deadlines, ringtones & e-mails and came back refreshed, equipped with a clear goal for 2007.