Strategic Visual Design
Godrej group entrusted Elephant team to infuse its new proposition of 'Brighter Living' across 8 business units & brands including Eon, Ultra, Easy, Aerospace etc. The exercise involved distinct visual vocabulary creation to suit the specific categories and at the same time, generate a strong alignment to the core proposition . more>>

Repositioning & Rebranding Lacto Calamine
Piramal Healthcare invited Elephant team to Rebrand Lacto Calamine, a legendary brand from its portfolio. Elephant team used the opportunity to transform this “do good” product brand into “do good + feel good” platform thereby opening innumerable possibilities of extensions & variants. more>>

Designing Ultra Compact cooler: DiET range
Symphony posed a challenge to Elephant team by asking to design a fresh range of differentiated desert coolers for a fiercely competitive market. Elephant team designed an ultra -compact slim cooler range that has distinct contemporary looks, occupies a very small footprint; a blessing for small urban housing and consumes less power. DiET range enjoyed a runaway success being completely sold out way before the end of season. more>>

Asia Meets
Elephant Directors Ashwini & Partho gave presentations on Indian designs, innovation, lifestyle trends and influences at ‘AsiaMeets’ event in Kuala Lumpur, Malaysia. more>>

2010 REBRAND 100® Global Awards
Successful brands don’t just happen. They result from deliberate efforts in a wide range of disciplines. The 2010 REBRAND 100 jury panel is a multidisciplinary mix of prominent, international, industry experts. Ashwini joins this panel for the 2010 awards. 
www.rebrand.com

Copenhagen Co’creation: 
“Designing for Change 09”
The Danish Design Association has set out to gather in Copenhagen twenty-five of the most recognized leaders, experts and practitioners in the world concerning co-creation for an exclusive inaugural summit, Copenhagen Co’creation Summit  which will take place on August 29. Ashwini has been invited to join the summit. 
www.copenhagencocreation.com

 Blue Ocean Strategy through design thinking
Elephantversity organized interactive workshops on “Blue Ocean Strategy through design thinking” in association with CII at Mumbai on June 10-12 & at Chennai on August 11-13. These were conducted by Prof George Eapen and moderated by Partho Guha & Hrridaysh Deshpande. more>>

Idea Innovation workshop
Elephantversity organized an interactive workshop on Idea Innovation in association with MCCIA at Pune on June 25. The workshop was conducted by Prof Kaizad Irani . more>>

Dont scrap the scrap
more>>