Lux - Brand Visual Vocabulary

Lux - Asia team entrusted Elephant Design with a unique project of defining the visual vocabulary for the brand Lux. The legendary brand wanted to align with the changing perceptions & expectations from the leading beauty brand.

For regional markets like India, Sri Lanka, Pakistan & Bangladesh, Elephant Team redefined the poise, allure & gorgeous feel by creating an emotional connect between the Lux star and brand confidence. Thousands of shops across these markets display the distinct point of sale communication created by Team Elephant. 

                                                              

TCS Exhibition - Aero India 2005

TCS wanted to exhibit its strength in emerging technologies at Aerospace industry in Aero India show 2005 held in Bangalore, where world Aerospace industries converge.

Elephant Design was instrumental in presenting a confident, world-class, experienced and technology focused TCS to its present and future clients.

Typographic Beirut 2005

Lebanese American University hosted the first ever Graphic & Typographic Design Conference for the Middle East in Beirut, Lebanon. This conference was endorsed by ICOGRADA.

Typographers & designers from UAE, USA, UK, Holland, Hungary, France, Switzerland, New Zealand, Australia, the Czech Republic etc gave presentations on topics related to multi-lingual issues and type design.

Ashwini Deshpande (Founder Director & Principal Designer, Elephant Design) was invited to give a presentation on "Socially Responsible Graphic Design" at this conference.

Elephant Design wins at International ReBrand100.

The Bajaj Auto identity designed by Elephant Design has been shortlisted in the top 100 international identities relaunched this year at the ReBrand100 Annual Awards.

ReBrand 100 Awards recognize the world's 100 most effective Rebrands. Factors considered are the repositioning, revitalizing, redesigning and restructuring of an existing brand's assets to address various business challenges

This winning project by Elephant Design is published in the 2005 ReBrand 100 Annual.
It is being displayed in an online gallery on the website: www.rebrand100.com

The winners are being honored at the annual "Success By Design" conference by the Center for Design and Business at Rhode Island School of Design, USA.

ReBrand 100 organizing partners include The American Institute of Graphic Arts (AIGA), International Interior Design Association, Society of Environmental Graphic Design, Society of Marketing rofessional Services and The Advertising Club of America.