Unique Identity for “24 X 7“ convenience stores
KK Modi Group is setting up a chain of convenience stores that needed a distinct retail identity.
As is suggested by the name “24X7“, the stores have the USP of being open day & night. Elephant Design devised an “owl“ to represent the idea behind the convenience stores: intellligent, alert, nocturnal and in Indian mythology, the vahana of Goddess Lakshmi! Colours were carefully selected so as to give a warm and efficient feel to the place.
The identity of the store-chain was further extended in creating visual vocabulary at the stores including graphic styles, shelf talkers and staff uniforms.