Strategic Visual Design
Godrej group entrusted Elephant team to infuse its new proposition of 'Brighter Living' across 8 business units & brands including Eon, Ultra, Easy, Aerospace etc. The exercise involved distinct visual vocabulary creation to suit the specific categories and at the same time, generate a strong alignment to the core proposition . more>>

Repositioning & Rebranding Lacto Calamine
Piramal Healthcare invited Elephant team to Rebrand Lacto Calamine, a legendary brand from its portfolio. Elephant team used the opportunity to transform this “do good” product brand into “do good + feel good” platform thereby opening innumerable possibilities of extensions & variants. more>>

Designing Ultra Compact cooler: DiET range
Symphony posed a challenge to Elephant team by asking to design a fresh range of differentiated desert coolers for a fiercely competitive market. Elephant team designed an ultra -compact slim cooler range that has distinct contemporary looks, occupies a very small footprint; a blessing for small urban housing and consumes less power. DiET range enjoyed a runaway success being completely sold out way before the end of season. more>>

2010 REBRAND 100® Global Awards
Successful brands don’t just happen. They result from deliberate efforts in a wide range of disciplines. The 2010 REBRAND 100 jury panel is a multidisciplinary mix of prominent, international, industry experts. Ashwini joins this panel for the 2010 awards. 
www.rebrand.com

Copenhagen Co’creation: 
“Designing for Change 09”
The Danish Design Association has set out to gather in Copenhagen twenty-five of the most recognized leaders, experts and practitioners in the world concerning co-creation for an exclusive inaugural summit, Copenhagen Co’creation Summit  which will take place on August 29. Ashwini has been invited to join the summit. 
www.copenhagencocreation.com

Asia Meets
Elephant Directors Ashwini & Partho gave presentations on Indian designs, innovation, lifestyle trends and influences at ‘AsiaMeets’ event in Kuala Lumpur, Malaysia. more>>

Dont scrap the scrap
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 Blue Ocean Strategy through design thinking
Elephantversity organized interactive workshops on “Blue Ocean Strategy through design thinking” in association with CII at Mumbai on June 10-12 & at Chennai on August 11-13. These were conducted by Prof George Eapen and moderated by Partho Guha & Hrridaysh Deshpande. more>>

Idea Innovation workshop
Elephantversity organized an interactive workshop on Idea Innovation in association with MCCIA at Pune on June 25. The workshop was conducted by Prof Kaizad Irani . more>>