Business Innovation for MSME’s
Tuesday, September 15, 2009
in Innovation
Elephantversity Institute of Innovation along with Mahratta Chamber of Commerce, Industries & Agriculture(MCCIA) organized a day long workshop on 'Business Innovation for MSME's" on 9th September in Pune.
The workshop was aimed specially towards Micro Small & Mediaum Enterprises (MSME's). It covered MSME's, those who are supplying to other businesses (OEM's) & also to those who make their own products. The challenge for the workshop focused on the issue 'how Industry could Innovate in a turbulent economy'.
Ashish Deshpande, Partho Guha, (Founder Director of Elephant Strategy+Design) along with Hrridaysh Deshpande (Director, Elephantversity Institute of Innovation) shared several strategies & tools for developing new user centric product from strategy to prototype to relevant Business model. Anna Muoio (Principle Social Innovation, Continuum, USA) also briefed participants about Innovation & Design thinking.
The issues covered in the workshop included innovation framework, understanding users, interactive ideation & prototyping and business model & strategy development.

Ashish Deshpande holding the session

Partho Guha briefing the Participants about the exercise

Participants Prototyping

Participants explaining their concepts
The participating entrepreneurs & managers of MSME's equipped themselves with necessary knowledge, tools & the confidence to Innovate. As we at Elephant Strategy + Design & Elephantversity believes ‘Everyone Can Innovate’. Posted by Partho Guha
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