Brand Experience Design

The sum total of emotional, cognitive and behavioural responses that the user encounters because of brand collateral (the form aside) in physical/digital spaces can comfortably sit within what we call brand experience. The most memorable brands succeed in providing the most memorable experiences – this is a simple truth that is as old as these very concepts. These experiences are a result of thoughtful, meaningful design choices – often made by the brand experience design agency that drives decisions behind them. At Elephant, we strive to provide an entire suite of design offerings that succeed in bringing brands to life within spaces & environments, engaging with users and fostering company cultures by building memorable and meaningful experiences like none other. 

A Multitude of Brand Experience Design Agency Offerings

The ‘physicality’ of built environments is a figment of the past, especially when we consider the domain of brand experience. Brands themselves are entities beyond what can simply be touched and simultaneously, we must actively rethink what it means to curate, develop and successfully execute a meaningful brand experience. Gone are the days where the logo, a color palette, tonality and visual language would suffice in the creation of a brand experience in a
given space. 

The brands of the future employ a potent amalgam of brand experience design-driven techniques that combine the physical and the digital to maximize impact and recall. Sophistication is the norm. This naturally leads to a more nuanced approach where the brand experience designer has to be cognizant of the brand’s core ethos, value system, vision and strategy. 

At Elephant, our team intuitively combines an understanding of both brand and product/service design to identify key moments where emotional surges can be utilized to create experiences across several touchpoints like the visual, interaction-based, content-driven, motion-based, sound-enhanced or haptic modes. This allows us to create experiences that drive meaningful consumer connections across these touchpoints in a fully immersive environment that doesn’t intrude - but simply suggests in a sublime manner. 

These touch points, where the brand’s external & internal audiences can be addressed simultaneously provide the opportunity to tell the brand story in a quick yet lasting fashion. Any top brand experience design agency will utilize these space-based touch points like retail, work areas, etc. to express these brand stories in terms of customized experiences. 

Enter Digital 

The business benefits that brick-and-mortar setups can provide can never be overridden. Built environments still have a way in which they can engage consumers via a tangible look and feel that digital cannot fully replace. However, the benefits of digital cannot be ignored and in today’s pandemic-struck scenario, digital is the preferred mode of interaction in the interest of general health and safety. With the advent and rampant proliferation of Ecommerce, digital transactions, hybrid working scenarios, online learning and more, we are witnessing a paradigm shift before our
very eyes. 

At Elephant, we have anticipated and assessed this shift in a very serious manner so that we tailor our brand experience design studio services accordingly. With the understanding that the consumer is increasingly spending less and less time at branded stores, offices and interaction centers, we now leverage the full power of digital landscapes and focus on superimposing them onto our physical environments to make brand experiences more memorable, desirable and more importantly, safe. 

Behind the Brand

The Digital era, replete with an excess of information, has also made it necessary for brands to go beyond the traditional ‘product and service’ approach. Consumers are now savvier and wish to invest in brands that align with their personal ethos and goals so that they make responsible choices. Brand stories, work culture, ethical considerations and yet other activities are now intrinsic aspects of the brand’s personality that cannot be ignored. 

In our capacity as a brand experience design company, Elephant recognizes this need and implements the ‘behind the brand’ touchpoints in addition to traditional ones. Leveraging brick-and-mortar spaces so that they align with digital social media channels, assessing the brand story as its being put out so far and strategically adding reality-fueled experiences accordingly is something we excel at. 

This gives our clients an ever-increasing base of loyal, engaged consumers whose belief in the brand is continuously reinforced with every interaction they have with these spaces and give them an edge in an intensely competitive business landscape, no matter the sector.

The No-Compromise Route to Brand Experience

Our process matches that of a fully-dedicated top brand experience design agency in its scope, objectives and more importantly, outcomes. 

1. Brand Story Outlining and Detailing: Driving and creating an experience that fully immerses the consumer in what lies behind the brand and their motivations as it merges with their products and services

2. Experience design: With the understanding that each brand has a unique story, the experience in physical spaces shall be imagined and translated accordingly to provide a truly personalized feel. The space itself will be utilized to its fullest potential that takes both: its aesthetics and functionality into account.

3. Communication and layout design: A brand story is only as potent as the medium through which it is told. We thoroughly plan each touchpoint in such a way that it doesn’t simply enthrall at that moment – it factors into the larger journey in a sequence, which the consumer experiences through space design and other tools.

4. Digital interactions: The conventional brand experience design studio recognizes the need for technology in space-based interactions and Elephant is no exception. We amply suggest leveraging AR and VR based tools, in addition to yet other touchpoints that lie within the intersection of the physical and the digital.

Our Array of Offerings

We borrow from the following disciplines when delivering our brand experience design agency suite of offerings: Brand strategy, Brand identity & Visual language, Storytelling, Consumer research, Psychological & physical ergonomics, Symbology, Architecture, Interior design, Graphic design, Art & Installation, Furniture design, Data Science, Experience design, Service design, UI/UX design, IoT, Video.

To ensure a foolproof approach to brand experience, here is an overview of what goes into the brand experience design studio umbrella: 

• Auditing brands and existing spaces

• Brand Articulation

• Brand Story Alignment

• Experience Strategy

• Touch-point Maps

• Service Design Requirements

• Visual language Elements: Creation and Alignment

• User movement & Flow Charting

• Insertion of digital Elements at key Touch-points