UI / UX Design

Elephant’s capabilities are underscored by our offerings in the UI/UX design company domain, where we develop technology-centric user experiences backed by a strong foundation in analytical user research. Our services encapsulate product and service applications, human interfaces, techno-human interactions, smart devices, the Internet of Things (IoT) and business portals. Our UI/UX experiences are derived from a human-first approach to design. We are also sector-agnostic, having delivered effective, impactful solutions across a wide array of industry verticals like Healthcare, Banking and FMCG – to name but a few. 

A cut above conventional UI/UX design company offerings

Prevalent industry trends show us that the conventional UI/UX design agency utilizes both these terms in an interchangeable fashion. At Elephant Design, these are not simply aspirational buzzwords but rather, implemented realities in the form of positive experiences for the intended user. 

The leaps and bounds we see in the development of new Graphical User Interfaces (GUIs) demand a constantly evolving approach to a field that is still in its infancy. From users interfacing with computers using command prompt lines, we’ve arrived at a space where technology keeps moving in an intuitive, proactive direction within a span of 40 odd years. Today, the development of a digital experience does not simply indicate the presence of enthralled users – it indicates a highly competitive edge when it comes to business outcomes. Understanding these nuances is essential for any UI/UX design agency.

Thus, Elephant’s goal for the UX design vertical is to drive exceptional digital experiences for businesses. A digital product UX needs to be designed and developed to meet user needs, business needs and has to work to align & humanize technology gains – which is also the fundamental driving force behind other verticals. 

Creating Digital Ecosystems 

The UX team at Elephant is dedicated towards creating, curating and finetuning the entirety of the digital ecosystem for our clients, matching any dedicated UI/UX design company when it comes to processes. Our UX process ensures that the design of each user touchpoint is aligned to a masterplan. The result is a consistent, optimized and continuous experience across the digital ecosystem for end users. 

 We define the end-to-end optimal experience for key user journeys across channels, devices and footprints. UX ecosystem visualization, user journey mapping and screens (JPEGs or HTMLs) representing key tasks for your digital transformation masterplan are all essential components when it comes to our deliverables. 

 The best UI/UX Design agency doesn’t usually deviate from traditionalistic mindsets when creating digital ecosystems. Here, we have successfully embraced modularity and decentralization and integrated it within a systematic development process, ensuring the creation of interfaces and simultaneously, experiences that will scale and sustain.   

 UX Design Program Management at Elephant is undertaken through the evolution of an organization’s digital ecosystem. This helps ensure that the organization routinely creates best-in-class digital experiences and leverages UX as a strategic differentiator. We provide day-to-day troubleshooting for business-as-usual UX needs and strategic guidance for major UX programs.

 The top UI/UX design company provides their clients with a wide spectrum of targeted offerings and Elephant is no exception. We cover, but are not limited to B2B web sites, e-commerce enabled portals, business specific enterprise tools, corporate websites, mobile applications and kiosk based interactive programs

Decisive Insights

Real insight in UX design research comes from focusing on what users do rather than just what they say. Our 1:1 interviews, ethnographic studies and performance usability analysis provides an in-depth understanding of your users and their stated & unstated needs, function & efficiency gaps and measurable success matrices. Deliverable includes heuristic analysis, research insights report covering user preferences, performance data and design implications. 

 Our Usability Evaluation tool helps us provide an edge over the services provided by the conventional UI/UX design agency. We use this to understand the efficacy of your digital platform. It provides a holistic UX evaluation of a digital interface. This Identifies the gap between the current and the desired quality of experience. Expert reviews, user testing sessions, surveys and analytics are applied to UX projects on a case-to-case basis. This evaluation can be triggered at the start phase or at a solution test phase of the program culminating with an assessment report covering areas of UX improvement and design recommendations.    

The Double Diamond: UI/UX Edition

At Elephant Design, UX design projects deliver the best outcomes as they follow a systematic process that ensures that the design is informed, iterated and validated. The key principle behind UX design is to go beyond the technological, interface-based approach that focuses on latest innovations and reach a point where human-centric design is decidedly the driving force behind all subsequent developments. 

 Without a process that implements desirable outcomes via research and insight, we’re left with guesswork and implementation that indulges a reactive approach. At Elephant, we employ the Double Diamond product design process with four phases: Discover, Define, Develop, and Deploy. This harmonizes with the human-first values already present within the premise of UX design. 

We utilize the Double Diamond product design process. A widely verified, accepted and legitimized process, its all-encompassing nature is clearly showcased through its four comprehensive phases: 

1. Discover: For any UI/UX design company, assumptions are dangerous – especially if they are not backed up with proper research. The Discovery phase helps us understand the problems prevalent within the given industry, or space. Our understanding is also augmented by exhaustively interacting with end users who are directly impacted by the issue at hand.

2. Define: After having garnered valuable, unbiased insights from the Discover phase, we can now accurately define the problem. This serves two purposes: eliminating the problems that don’t need our attention while prioritizing those that are essential and pertinent to the solutions we seek to develop.

3. Develop: The development phase provides added direction and focus. Since our process is human-centric, it involves extensive definition of user personas and the context within which these myriad users will interact with our proposed solutions. Extensive prototyping and subjecting the digital experience to rigorous iterations based on changing situational dynamics is all par for the course.

4. Deploy: This phase determines the experience’s usability in the environment it was intended for. With continuous iterations and improvements as per benchmarking and detailed customer inputs in the mix, this phase ensures that the product contains the right set of features, aesthetics and usability that work and weeds out those that don’t.To finetune the Double Diamond in relation to the UI/UX framework, we also outline key UX Design Phases as follows for your perusal: 

To finetune the Double Diamond in relation to the UI/UX framework, we also outline key UX Design Phases as follows for your perusal: 

1. Context definition

2. User Research

3. Usability Analysis

4. Task Flows & Scenarios

5. Design: Wire framing

6. Design: Visual language elements & Design systems

7. Mockup’s

8. Validation Prototype

9. User testing

10. Screen Templates & guidelines