Epigamia
Establishing a Guilt-Free Snacking option
Reimagining Epigamia’s Greek Yogurt Brand: A Hero for Small Hunger
How often have we reached for a quick afternoon snack only to feel guilty about its unhealthy nature? We know the feeling all too well. So when Epigamia approached us in 2016 to rethink their brand and packaging for Greek yogurt—a category that didn’t even exist in India until recently—we were excited about the opportunity to make a real impact.
Already gaining traction in the market, with solid proof of concept, Epigamia was ready for a comprehensive design overhaul. The goal was clear: boost brand visibility, position Greek yogurt as a high-protein, healthy snack, and establish the product as a credible alternative for guilt-free snacking.
Epigamia: The Hero of Small Hunger
In India, we call it “chhoti bhook” – when one is always looking for the ideal healthy 4 o’clock snack. We designed Epigamia’s visual identity to reflect this spirit, giving it a bold, friendly, and confident personality. The packaging incorporated vibrant fruit colors to make flavor identification easy and visually appealing, while also enhancing the product's taste appeal.
A Focus on Health
Epigamia’s commitment to health was central to the redesign. To distinguish it from traditional yogurts—often marketed as sugary desserts with minimal nutritional value—we emphasized two key claims on the front of the pack: High Protein and Zero Preservatives. These simple, clear messages helped position Epigamia’s Greek yogurt as a nutritious, protein-packed snack.
With vibrant, cheerful designs and clear, easy-to-navigate information, we simplified the decision-making process for consumers. The packaging did more than just communicate the product’s benefits—it made healthy snacking feel approachable and exciting.
The Results
Reworked as a healthier, more confident brand, Epigamia’s Greek yogurt line has seen significant success with a great line-up of healthy innovative products.
Next Up
Since 2016, we have been design partners to the Epigamia team for all of their significant launches.
We had the fantastic opportunity to design a unique bottle structure for yogurt smoothies. For the form of the bottle, we naturally chose churning as the inspiration, which is intrinsic to the process of making smoothies. This was followed up with the label graphics that added to the family of yogurts while also showcasing the delicious format.
In 2019, the Indian heartthrob Deepika Padukone came on board to develop innovative ghee spreads and we were tasked with bringing her alive on the packaging. It was an immensely exciting opportunity as she took keen interest in the design development as well.
This was followed by packaging for a range of milk shakes in Tetra Paks and then a range of smoothies packed with protein, fruits & veggies in a squeezy pouch as the perfect lunch box fix for kids in 2023.
Every single time we collaborated with the Epigamia team, the result has been delightful.