When India’s leading business newspaper invites Elephant Co-founder Ashwini Deshpande to share her views on design, she writes; “ Design has to be purposeful and must lead to better living & better business” 
To read the full story, check

http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM%2F2013%2F05%2F25&PageLabel=9&ForceGif=true&EntityId=Ar00900&ViewMode=HTML/
 

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