What makes a ball point pen stand out in a fragmented market? A design that connects with the core consumer.
With Classmate™ Loop™, ITC Limited and Team Elephant reimagined the ubiquitous ball pen, crafting a product with engaging features that truly resonates with students. The loop cap isn’t just functional—it’s playful, stress-relieving, and customizable. Designed with durable Thermoplastic Elastomer (TPE), Loop's™ thoughtful design pushes the boundaries of an everyday object, and turns the pen into an interactional gadget.
At Elephant Design, we believe even a simple pen can create lasting user connect. Curious to learn more? Visit our website and check out the full case study for all the exciting details!
Wenger Corporation's Lutefish™
Music knows no boundaries - and now, neither does collaboration.
Lutefish™, developed by Wenger Corporation, is a ground-breaking device allowing musicians to co-create across distances of up to 500 miles with ultra-low latency. Design team at Elephant Design took up the challenge to transform a breadboard prototype into a musician’s dream collaboration device.
The design solution, combines stability, intuitive usability and sustainable use in one sleek offering that enhances access and visibility. Vibrant accents provide a sense of nodal importance and ensure the device feels at home in every setup.
With Lutefish™, design has helped usher in a new era of remote music-making, where creativity transcends location and time zones. Dive into the full case study on our website to see HOW! Link in comments.
Elephant Design's latest Collaboration with Symphony Limited
Should water heaters remain health & safety concerns? Should they continue to be functional eyesores in otherwise tastefully designed modern bathrooms in our tech centred world? Working closely with Symphony Limited, we transformed the conventional water heater into the Symphony SPA™ - a sophisticated three-component water heating system that elevates all, health, safety and form-function.
The design team developed an innovative solution featuring a durable titanium tank, proprietary Puropod™ with 9-layer filtration technology to combat hard water damage, and user friendly gesture-based controller with customizable presets. The result is a highly differentiated product system with its contemporary circular design and ambient blue glow - it's a complete reimagining of the water heater. By addressing real consumer pain points around water quality, temperature precision, safety and aesthetics, we've helped Symphony Ltd create a new benchmark in the category.
Elephant Design's Innovative Installation at PDF 2025
Here's a sneak peek into our innovative installation at the Pune Design Festival 2025!
Our tech-forward reimagination of Edward de Bono’s Six Thinking Hats concept challenges us to solve the world's problems by shifting our mindsets. The installation symbolizes how each problem requires a different perspective, represented by a unique thinking hat.
Inspired by the tesseract, the installation features five mirrors on each face, allowing visitors to interact through an AR-enabled picture frame. As they gaze into the frame, they’ll see themselves wearing a different hat and adopting a new mindset. Kudos to the incredible Elephant team for making this vision come to life!
The Future of Luxury Brand Market
The future of luxury isn't in the $3000 shoes. It's in the $50 lip balms and the nano-influencers who market them.
At Elephant Design, we've analyzed how luxury's most significant transformation since ready-to-wear is unfolding. Our latest blog examines how heritage brands are navigating the delicate balance between tradition and innovation, as Gen Z prepares to influence one-third of all luxury purchases by 2030.
From innovative digital strategies to changing consumption patterns, discover our insights on how luxury houses are bridging centuries of heritage with the speed of TikTok.
Link to Blog
PDF Open House 2025
Today we had the opportunity to welcome design students, professors, practitioners and all those who were curious enough to visit & interact with us.
As part of the 19th Pune Design Festival by Association of Designers of India, our #OpenHouse had a fantastic response as we shared our stories, studios and snacks with the visitors!
Our photographers couldn't keep up with the count. So if any of you visited and have some photos to share, do add them in the comments.
Bridging the Digital Entertainment Divide in India
"How might we bridge the digital entertainment divide in India's diverse media landscape?"
This was the challenge brought to us by Plug & Play Ltd., a startup aiming to revolutionize how millions of Indians consume content on their non-smart TVs. The solution required more than just technology – it needed a brand that would resonate with and be accessible to a broader audience beyond urban centres.
Our team helped create DorPlay, a brand that celebrates connection through its very name – 'Dor' meaning 'thread' in Hindi. By creating a brand identity that's both sophisticated and accessible, we've helped position DorPlay as a bridge between traditional TV viewing and the new age of digital entertainment.
The brand is now successfully launched, with the product available exclusively on Flipkart, making smart entertainment accessible to millions of Indian households. Read more on our website. Link in the comments.
Ashwini at SGMark2025
Singapore Good Design Awards' exceptional judging criteria include Empathy, Ethics & Sustainability, Inspiration and Value, driving meaningful change for the user & the environment.
We are happy to announce that Ashwini Deshpande will join the jury of #SGMark2025 at the invitation of Design Business Chamber Singapore
Fonterra’s Pediapro - Packaging Design
How do you design packaging that bridges global scientific excellence with local cultural aspirations? At Elephant Design, we embraced this challenge with Fonterra’s Pediapro and its Sri Lankan brand Anchor, crafting two distinct packaging solutions for the progressive Sri Lankan parents.
For toddlers (1–3 years), we focused on trust and holistic growth, blending playful lion mascots with atom-inspired symbols to communicate nutritional science in an emotionally engaging way. For pre-schoolers (4–6 years), we introduced educational motifs and interactive elements to underscore the link between nutrition and academic readiness.
This dual strategy fused global expertise with local insights that enabled Pediapro to stand out on shelves, while building lasting connections with consumers. Read more on our website.
Elevating the Everyday Home Shopping Experience
How do you turn everyday home shopping into a delightful, confidence-building experience?
We partnered with Reliance Retail to transform Happy Living from a home essentials brand into a lifestyle catalyst. The challenge wasn't just about new visuals – it was about reimagining how millions of Indians interact with home décor.
Beyond a visual refresh, the team delivered a comprehensive packaging system that simplifies decision-making like none other. Our solution combines an elegant brand identity with intuitive packaging that guides and delights shoppers across their entire journey. Curious to take a peek under the hood?
Young Ones Portfolio Jury
Our Sr Creative Director Yugandhara Dalvi will join the jury of "Young Ones Portfolio", the global student creativity awards by The One Club for Creativity.
Allana Group's Newest Pet Food Venture, Purrfeto
Every cat parent knows: humans don't own cats – cats own us. So why do cat food brands keep missing this delightful dynamic?
For Allana Group's newest pet food venture Purrfeto, we embraced this truth. Drawing from Italy's rich cultural heritage, we created a brand world that celebrates cats as they truly are – sophisticated, unpredictable explorers who occasionally grace us with their presence. Our design system features a bespoke logotype with subtle feline elements, a distinctive royal purple palette, and a Bengal cat mascot that speaks to modern pet parents. We know you're not just feeding your cats – you're catering to your home's true decision makers! Head to our website to read more, link in the comments.
Design Tuskers, the PPL Champions 2025
Playing to win—it's never just about the game. This weekend, when our hashtag#DesignTuskers clinched the hashtag#ADI Pune Premier League title for design agencies, it was a victory that went beyond hashtag#cricket.
It was a win fuelled by heart, determination, and a combination of physical and mental fitness. It was a celebration of the power of collaboration, co-creation, and pure joy.
As India’s leading brand and design consultancy, moments like these prove the strength of a hashtag#DreamTeam.
A huge shoutout to the Association of Designers of India hashtag#Pune team for organizing such a fantastic event. With 20 teams and 35 matches, the hashtag#PPL championship was a true showcase of talent and teamwork.
This marks our second consecutive win 🏆 🏆.
Can winning become a habit? We’re certainly making it ours.
Christmas Just Got Yummier!
Designing packaging for Elite Foods' Christmas Cake Range was like capturing the magic of Christmas. Festive cheer, shelf appeal, and premium charm—all wrapped into one!
Contemporary aesthetics, a unified visual system, and product-specific storytelling are the highlights of this packaging solution. Each pack not only celebrates the rich tradition of Christmas but also focuses on Elite’s time-honoured recipes.
From the indulgent Rich Plum Cake to the exotic Banana Pudding Cake, every detail on the packaging resonates with the festive spirit while ensuring the brand stands tall & cheery. Christmas just got tastier with this all-star collaboration between Elephant and Elite Foods Pvt. Ltd.
Ashwini at MDX24
Our Director, Ashwini Deshpande sharing her inspirational journey at MDX24 - Mumbai's Very Own Design Festival
Elephant's Latest Trumpet - December 2024
Good design isn’t just about aesthetics; it’s about making a real impact on people’s lives and businesses. At Elephant, we believe design has the power to offer better lifestyles, greater control, and smarter solutions.
In Elephant's latest Trumpet (PD Edition), we feature three of our case studies that demonstrate how thoughtful product design can pave the way for transformative change. These are:
1. Symphony SPA™: Here, design differentiates a product in a crowded market by putting evolving user needs front and centre.
2. Lutefish™: Our solution bridges distances and helps musicians co-create seamlessly, no matter where they are.
3. ITC Classmate Loop™: Elevates a simple pen into a play-focused stress buster, resonating with its audience more than ever before.
Dive into these stories and witness the tangible, end-user-centric impact of good design: all in this edition of the Trumpet, hot off the press!
Symphony Spa™ - https://elephantdesign.com/symphony-spa
Lutefish™ - https://elephantdesign.com/lutefish
ITC Classmate™ Loop™ - https://elephantdesign.com/classmate-loop
Advertising forecast: Happy, Hopeful, Hyperlocal and Heuristic New Year
Ashwini's IMPACT Win
Leading the pack, year after year!
We celebrate Ashwini Deshpande yet again for being recognized as one of IMPACT Magazine's Most Influential Women 2024 — for the 10th year in a row! A decade of brilliance, resilience, and unparalleled leadership in design and branding.
Here's to shaping the future, inspiring the industry, and setting new benchmarks - Every. Single. Time.
Thoughtful Design Transforms Millets into a Staple for Contemporary Audiences
Can packaging design help ancient grains find their place on modern shelves?
In a millet-fuelled market, where health meets heritage, design takes centre stage. Packaging isn't just about aesthetics; it's about storytelling—highlighting the nutritional, cultural, and ecological value of millets. From earthy textures to regional motifs, design can connect consumers to these grains in ways that are both meaningful and memorable.
Discover how thoughtful design transforms millets into a staple for contemporary audiences with our latest blogpost. Article Link in the comments below.
The image used in the post was created by our team for the packaging of Saffola Masala Millets by Marico Limited.
The Colour Blue: Now a standout in cookie aisles
Elephant Design's packaging for Maliban's Tea Time Cookies revolved around a visually appealing solution that breaks category norms with its distinctive (and unconventional) blue, coupled with a minimalist approach to avoid information overload. The team added tea-time cues and emphasized convenience, which resonated well with consumers. This project exemplifies our commitment to creating impactful, shelf-popping designs that align with brand objectives and consumer preferences.
