Elephant Design's packaging for Maliban's Tea Time Cookies revolved around a visually appealing solution that breaks category norms with its distinctive (and unconventional) blue, coupled with a minimalist approach to avoid information overload. The team added tea-time cues and emphasized convenience, which resonated well with consumers. This project exemplifies our commitment to creating impactful, shelf-popping designs that align with brand objectives and consumer preferences.
Two Decades of Transforming India's Financial Landscape
When a century-old bank loses Gen Z faster than you can say mobile banking, you know there's a design problem.'
In our latest blog, we unpack over two decades of transforming India's financial landscape through strategic design. From revolutionizing retail banking with ICICI & Standard Chartered at Y2K to creating smart digital insurance hubs for tier-2 cities today - we've seen financial services evolve from intimidating to inviting.
Discover how:
We turned scepticism into optimism for affordable housing finance
Created 'Insurance Express' to make buying policies as easy as grabbing coffee
Helped traditional institutions compete with fintech disruptors
Built trust through design in tier-2 and tier-3 markets
Want to know our secret sauce for designing successful financial brands? Read our full blog to unlock key insights from our journey of merging finance with design thinking. Head to our website, link in comments.
Because in 2024, your bank's UX might be the fine line between frustration and convenience!
Visual Identity Transformation of one of India's most respected Educational Institutions
We at Team Elephant proudly unveil our latest Visual Identity transformation for GITAM Deemed University, one of India's most respected educational institutions.
We transformed their legacy of 40+ years, combining Gandhian values and thought leadership into a contemporary brand identity. Our solution positioned GITAM as a new-age sanctuary of knowledge, with thoughtfully crafted symbolism woven throughout the identity system. From the liberating bird motif representing freedom to the nurturing guiding hand of compassion, every element tells GITAM's unique story. Our identity system can be flexibly applied across digital and physical touch points while maintaining its effectiveness at every scale. We're honoured to have partnered with GITAM in this transformation journey that bridges heritage with contemporary relevance.
The Magical Crossroads of Wellness & Celebration!
Our latest collaboration with Floryo brings fresh perspective to gifting. Inspired by the dance of sparklers against a night sky, we created a premium gift pack that houses their signature freshly-milled flours.
The design merges festive elements with nature-inspired motifs on a deep midnight green canvas, reflecting Floryo's commitment to natural goodness. Each pack tells a story of wellness, featuring four carefully curated flours and a personalized recipe card that transforms every gift into an experience. Here, thoughtful design meets mindful living and we wouldn't have it any other way.
Extra Cover Service Project + Public Image Seminar
Our Director, Partho Guha was invited as a panelist for Rotary Public Image Seminar titled Extra Cover where he discussed 'Branding the Brands'
Transforming the Saffola Millets
How did Elephant transform Saffola Millets into a modern, must-have evening snack? Here’s the packaging story that sets it apart!
How do you position a healthy, traditional grain as a modern, convenient snack? For Saffola’s new millets range, that was the challenge we faced. At Team Elephant, we designed packaging that blends health with a fun, aspirational appeal, making millets exciting without losing Saffola’s core brand identity. The result? A dynamic pack that highlights the product as a quick, delicious snack—perfect for busy evenings or downtime in front of the TV. By focusing on vibrant colors, a fresh horizontal layout, and Saffola’s signature heart-shaped elements, we created a design that balances familiarity with innovation. Ready in 3 minutes, these millets are set to redefine the evening snack game!
Bringing energy to life in Maliban's new protein-packed biscuit
Excited to showcase our latest packaging design for Maliban Energ+ Glucose biscuit. Our team at Elephant Design created a dynamic visual system using an innovative 'Circle of Quality' concept, effectively communicating the product's high protein content and energy-boosting properties. This design has successfully launched in South Indian markets, where "YES" is the crystal-clear response to whether energy can reverberate through powerful packaging!
Brand Transformation of Indel Money
Our new Brand Strategy and Visual Identity transformed Indel Money into a complete financial services provider.
At Elephant Design, we partnered with Indel Money to elevate their brand from being a gold loan specialist to a trusted, comprehensive financial services provider. Through strategic brand positioning and a refreshed visual identity, we reinforced their commitment to trust, transparency, and customer-centricity. Indel Money is now poised to navigate the broader financial landscape with confidence.
Elephant Design at AsiaMeets
We were at AsiaMeets in Hanoi last week. The week was packed with talks, seminars, poster exhibitions, gallery visits and exchanging insights with associates of #tDAA The Design Alliance Asia. Here is a glimpse of the exhibit at Hanoi University of Civil Engineering.
Elephant Design representing India at the Asia Meets by The Design Alliance Asia
This week, we are representing India at the #AsiaMeets by The Design Alliance Asia (tDAA) in Hanoi, Vietnam. Hosted by Haki Advertising Limited at the sprawling campus of Hanoi University of Civil Engineering, the week promises highly engaging seminars, talks, workshops, films & exhibitions.
Under the theme of "The Rise Of Asia", explained by Partho Guha, associates from 13 countries in the region will discuss & discover the impact of design rooted in cultural insights.
Designing for Prega News, a visual language that speaks directly to the needs of women
Designing for Prega News, which was diversifying into a complete pregnancy solution brand, was an exciting challenge for us at Elephant Design. We wanted to ensure that each product—from preconception supplements to detection kits—had its own identity while still being unmistakably part of the Prega News family. To achieve this, we focused on a design strategy that prioritized clarity and ease of use. By emphasizing key benefits and using a modern colour palette, we crafted a visual language that speaks directly to the needs of women. Our work extended beyond packaging, where we designed a unified look that seamlessly ties into posters and point-of-sale displays. The new Prega News line-up is not just visible but memorable, reinforcing the brand’s commitment to supporting women throughout their pregnancy journey.
Team Elephant crafted an oasis of Intuitive Efficiency.
When LegatrixNxt approached us, we saw beyond a simple redesign - we envisioned a compliance revolution. In a world where regulatory complexity can overwhelm, Team Elephant crafted an oasis of Intuitive Efficiency. We transformed cluttered screens into streamlined workflows, buried functions into automated ease. Our mobile-first approach isn't just about responsiveness; it's about empowering professionals to manage compliance on-the-go. From customizable reports that speak the language of C-suites to one-tap task completion, every pixel serves a purpose. The result? A Legatrix Nxt that doesn't just simplify compliance - it redefines it. This isn't just a tool; it's a trusted companion in the corporate compliance journey.
Read more about the case study on our website.
Link here: https://elephantdesign.com/legatrix
Two of the brands that have the ambition to become Made In India global brands have been mentioned in one article of ET BrandEquity this week.
#MakeInIndia that follows DesignInIndia has always been the purpose behind our design practice spanning three & a half decades.
It seems like no coincidence that two of the brands that have the ambition to become MadeInIndia global brands have been mentioned in one article of ET BrandEquity this week.
There is one more common thing. Both brands were brought to life with much pride & love by us at Elephant Design Pvt. Ltd.
Empathy goes a long way.
Empathy goes a long way.
Most often, innovative problem-solving focuses on larger, game-changing solutions. However, it is the tiny affordances ensuring little joys of comfort to the users are the ones that help build everlasting trust.
Sharing a blog by Ashish Deshpande who has demonstrated the transformative power of design through his work for over three decades.
Link here. https://elephantdesign.com/blog-1/little-mercies-go-a-long-way/18/5/2021
We ensured the packaging not only captures attention but also connects emotionally with consumers,
In a market as dynamic as Kerala during Onam, where every brand vies for consumer attention, Saffola Oats from Marico Limited aimed to strengthen its market leadership with a design that truly resonates with the spirit of the festival. The challenge was clear: create a special edition pack that not only stands out but also reinforces Saffola’s presence. The team took this challenge to heart, choosing the 'New Beginnings' theme, crafting a design that celebrates the optimism and renewal synonymous with Onam. By weaving in vibrant cultural elements—like the iconic Vellam Kali boat race and the communal joy of festive meals—we ensured the packaging not only captures attention but also connects emotionally with consumers, making Saffola Oats the preferred choice during the celebrations. This design isn't just festive; it’s an exercise in packtivation and cultural relevance.
happy to see the brand we helped come to life truly shining like a star the way it deserves to!
Congratulations Dr Piyush Prashant and the entire PetStar team at MANKIND PHARMA LTD. We couldn't be happier to see the brand we helped come to life truly shining like a star the way it deserves to!
we crafted a range that not only stands out on the shelf but also connects deeply with tradition and taste.
When Eastern Foods approached us to design the packaging for their Madhuram Range of dessert mixes, we knew it was an opportunity to create something truly special. Our challenge was to develop a festive yet premium look that would resonate year-round while subtly reflecting the cultural significance of these desserts. We focused on authentic depictions, from the serving spoon ("Uruli") to the specific garnishes used in each dish, ensuring that the packaging was as culturally rich as the desserts themselves. With a blend of earthy tones for Gothambu and Parippu, and vibrant hues for other variants, we crafted a range that not only stands out on the shelf but also connects deeply with tradition and taste.
Celebrating Our Long-Service Heroes!
Celebrating Our Long-Service Heroes!
We are filled with immense gratitude and joy as we celebrated some truly remarkable milestones within our Elephant family. It’s not just about the years spent with us, but the heart, soul, and passion these incredible individuals have poured into their work every single day.
Some numbers:
vaishali khoje - 30 years
Dhananjay Shinde – 15 years
Amit More - 15 years
Jayashree Babar - 10 years of return (+13.5 years earlier)
Praveen Mutkekar – 10 years of return (+12.5 years earlier)
Ashok Kadam - 10 years
Their dedication is the heartbeat of Elephant through every challenge and triumph. Their unwavering commitment, ethics and honesty makes our workplace a community where everyone thrives.
We look forward to many more shared successes and milestones with them
Learning from the learners on this Teachers' Day!
Learning from the learners on this Teachers' Day!
Ashish Deshpande & Swapnil Joshi interacting with the M.Des Product Design students from National Institute of Design Ahmedabad at our studio cafe.
Groups of design students are always welcome to visit us with prior planning.
Our talented Creative Directors Yugandhara & Priyanka were invited as jury members for PrintWeek [India] Awards.
Our talented Creative Directors Yugandhara & Priyanka were invited as jury members for PrintWeek [India] Awards.
Can't wait to hear their experience that is undoubtedly enriching for hashtag#print & hashtag#packagingdesign
