Designing packaging for Elite Foods' Christmas Cake Range was like capturing the magic of Christmas. Festive cheer, shelf appeal, and premium charm—all wrapped into one!
Contemporary aesthetics, a unified visual system, and product-specific storytelling are the highlights of this packaging solution. Each pack not only celebrates the rich tradition of Christmas but also focuses on Elite’s time-honoured recipes.
From the indulgent Rich Plum Cake to the exotic Banana Pudding Cake, every detail on the packaging resonates with the festive spirit while ensuring the brand stands tall & cheery. Christmas just got tastier with this all-star collaboration between Elephant and Elite Foods Pvt. Ltd.
Ashwini at MDX24
Our Director, Ashwini Deshpande sharing her inspirational journey at MDX24 - Mumbai's Very Own Design Festival
Elephant's Latest Trumpet - December 2024
Good design isn’t just about aesthetics; it’s about making a real impact on people’s lives and businesses. At Elephant, we believe design has the power to offer better lifestyles, greater control, and smarter solutions.
In Elephant's latest Trumpet (PD Edition), we feature three of our case studies that demonstrate how thoughtful product design can pave the way for transformative change. These are:
1. Symphony SPA™: Here, design differentiates a product in a crowded market by putting evolving user needs front and centre.
2. Lutefish™: Our solution bridges distances and helps musicians co-create seamlessly, no matter where they are.
3. ITC Classmate Loop™: Elevates a simple pen into a play-focused stress buster, resonating with its audience more than ever before.
Dive into these stories and witness the tangible, end-user-centric impact of good design: all in this edition of the Trumpet, hot off the press!
Symphony Spa™ - https://elephantdesign.com/symphony-spa
Lutefish™ - https://elephantdesign.com/lutefish
ITC Classmate™ Loop™ - https://elephantdesign.com/classmate-loop
Advertising forecast: Happy, Hopeful, Hyperlocal and Heuristic New Year
Ashwini's IMPACT Win
Leading the pack, year after year!
We celebrate Ashwini Deshpande yet again for being recognized as one of IMPACT Magazine's Most Influential Women 2024 — for the 10th year in a row! A decade of brilliance, resilience, and unparalleled leadership in design and branding.
Here's to shaping the future, inspiring the industry, and setting new benchmarks - Every. Single. Time.
Thoughtful Design Transforms Millets into a Staple for Contemporary Audiences
Can packaging design help ancient grains find their place on modern shelves?
In a millet-fuelled market, where health meets heritage, design takes centre stage. Packaging isn't just about aesthetics; it's about storytelling—highlighting the nutritional, cultural, and ecological value of millets. From earthy textures to regional motifs, design can connect consumers to these grains in ways that are both meaningful and memorable.
Discover how thoughtful design transforms millets into a staple for contemporary audiences with our latest blogpost. Article Link in the comments below.
The image used in the post was created by our team for the packaging of Saffola Masala Millets by Marico Limited.
The Colour Blue: Now a standout in cookie aisles
Elephant Design's packaging for Maliban's Tea Time Cookies revolved around a visually appealing solution that breaks category norms with its distinctive (and unconventional) blue, coupled with a minimalist approach to avoid information overload. The team added tea-time cues and emphasized convenience, which resonated well with consumers. This project exemplifies our commitment to creating impactful, shelf-popping designs that align with brand objectives and consumer preferences.
Two Decades of Transforming India's Financial Landscape
When a century-old bank loses Gen Z faster than you can say mobile banking, you know there's a design problem.'
In our latest blog, we unpack over two decades of transforming India's financial landscape through strategic design. From revolutionizing retail banking with ICICI & Standard Chartered at Y2K to creating smart digital insurance hubs for tier-2 cities today - we've seen financial services evolve from intimidating to inviting.
Discover how:
We turned scepticism into optimism for affordable housing finance
Created 'Insurance Express' to make buying policies as easy as grabbing coffee
Helped traditional institutions compete with fintech disruptors
Built trust through design in tier-2 and tier-3 markets
Want to know our secret sauce for designing successful financial brands? Read our full blog to unlock key insights from our journey of merging finance with design thinking. Head to our website, link in comments.
Because in 2024, your bank's UX might be the fine line between frustration and convenience!
Visual Identity Transformation of one of India's most respected Educational Institutions
We at Team Elephant proudly unveil our latest Visual Identity transformation for GITAM Deemed University, one of India's most respected educational institutions.
We transformed their legacy of 40+ years, combining Gandhian values and thought leadership into a contemporary brand identity. Our solution positioned GITAM as a new-age sanctuary of knowledge, with thoughtfully crafted symbolism woven throughout the identity system. From the liberating bird motif representing freedom to the nurturing guiding hand of compassion, every element tells GITAM's unique story. Our identity system can be flexibly applied across digital and physical touch points while maintaining its effectiveness at every scale. We're honoured to have partnered with GITAM in this transformation journey that bridges heritage with contemporary relevance.
The Magical Crossroads of Wellness & Celebration!
Our latest collaboration with Floryo brings fresh perspective to gifting. Inspired by the dance of sparklers against a night sky, we created a premium gift pack that houses their signature freshly-milled flours.
The design merges festive elements with nature-inspired motifs on a deep midnight green canvas, reflecting Floryo's commitment to natural goodness. Each pack tells a story of wellness, featuring four carefully curated flours and a personalized recipe card that transforms every gift into an experience. Here, thoughtful design meets mindful living and we wouldn't have it any other way.
Extra Cover Service Project + Public Image Seminar
Our Director, Partho Guha was invited as a panelist for Rotary Public Image Seminar titled Extra Cover where he discussed 'Branding the Brands'
Transforming the Saffola Millets
How did Elephant transform Saffola Millets into a modern, must-have evening snack? Here’s the packaging story that sets it apart!
How do you position a healthy, traditional grain as a modern, convenient snack? For Saffola’s new millets range, that was the challenge we faced. At Team Elephant, we designed packaging that blends health with a fun, aspirational appeal, making millets exciting without losing Saffola’s core brand identity. The result? A dynamic pack that highlights the product as a quick, delicious snack—perfect for busy evenings or downtime in front of the TV. By focusing on vibrant colors, a fresh horizontal layout, and Saffola’s signature heart-shaped elements, we created a design that balances familiarity with innovation. Ready in 3 minutes, these millets are set to redefine the evening snack game!
Bringing energy to life in Maliban's new protein-packed biscuit
Excited to showcase our latest packaging design for Maliban Energ+ Glucose biscuit. Our team at Elephant Design created a dynamic visual system using an innovative 'Circle of Quality' concept, effectively communicating the product's high protein content and energy-boosting properties. This design has successfully launched in South Indian markets, where "YES" is the crystal-clear response to whether energy can reverberate through powerful packaging!
Brand Transformation of Indel Money
Our new Brand Strategy and Visual Identity transformed Indel Money into a complete financial services provider.
At Elephant Design, we partnered with Indel Money to elevate their brand from being a gold loan specialist to a trusted, comprehensive financial services provider. Through strategic brand positioning and a refreshed visual identity, we reinforced their commitment to trust, transparency, and customer-centricity. Indel Money is now poised to navigate the broader financial landscape with confidence.
Elephant Design at AsiaMeets
We were at AsiaMeets in Hanoi last week. The week was packed with talks, seminars, poster exhibitions, gallery visits and exchanging insights with associates of #tDAA The Design Alliance Asia. Here is a glimpse of the exhibit at Hanoi University of Civil Engineering.
Elephant Design representing India at the Asia Meets by The Design Alliance Asia
This week, we are representing India at the #AsiaMeets by The Design Alliance Asia (tDAA) in Hanoi, Vietnam. Hosted by Haki Advertising Limited at the sprawling campus of Hanoi University of Civil Engineering, the week promises highly engaging seminars, talks, workshops, films & exhibitions.
Under the theme of "The Rise Of Asia", explained by Partho Guha, associates from 13 countries in the region will discuss & discover the impact of design rooted in cultural insights.
Designing for Prega News, a visual language that speaks directly to the needs of women
Designing for Prega News, which was diversifying into a complete pregnancy solution brand, was an exciting challenge for us at Elephant Design. We wanted to ensure that each product—from preconception supplements to detection kits—had its own identity while still being unmistakably part of the Prega News family. To achieve this, we focused on a design strategy that prioritized clarity and ease of use. By emphasizing key benefits and using a modern colour palette, we crafted a visual language that speaks directly to the needs of women. Our work extended beyond packaging, where we designed a unified look that seamlessly ties into posters and point-of-sale displays. The new Prega News line-up is not just visible but memorable, reinforcing the brand’s commitment to supporting women throughout their pregnancy journey.
Team Elephant crafted an oasis of Intuitive Efficiency.
When LegatrixNxt approached us, we saw beyond a simple redesign - we envisioned a compliance revolution. In a world where regulatory complexity can overwhelm, Team Elephant crafted an oasis of Intuitive Efficiency. We transformed cluttered screens into streamlined workflows, buried functions into automated ease. Our mobile-first approach isn't just about responsiveness; it's about empowering professionals to manage compliance on-the-go. From customizable reports that speak the language of C-suites to one-tap task completion, every pixel serves a purpose. The result? A Legatrix Nxt that doesn't just simplify compliance - it redefines it. This isn't just a tool; it's a trusted companion in the corporate compliance journey.
Read more about the case study on our website.
Link here: https://elephantdesign.com/legatrix
Two of the brands that have the ambition to become Made In India global brands have been mentioned in one article of ET BrandEquity this week.
#MakeInIndia that follows DesignInIndia has always been the purpose behind our design practice spanning three & a half decades.
It seems like no coincidence that two of the brands that have the ambition to become MadeInIndia global brands have been mentioned in one article of ET BrandEquity this week.
There is one more common thing. Both brands were brought to life with much pride & love by us at Elephant Design Pvt. Ltd.
Empathy goes a long way.
Empathy goes a long way.
Most often, innovative problem-solving focuses on larger, game-changing solutions. However, it is the tiny affordances ensuring little joys of comfort to the users are the ones that help build everlasting trust.
Sharing a blog by Ashish Deshpande who has demonstrated the transformative power of design through his work for over three decades.
Link here. https://elephantdesign.com/blog-1/little-mercies-go-a-long-way/18/5/2021
