What makes a ball point pen stand out in a fragmented market? A design that connects with the core consumer.
With Classmate™ Loop™, ITC Limited and Team Elephant reimagined the ubiquitous ball pen, crafting a product with engaging features that truly resonates with students. The loop cap isn’t just functional—it’s playful, stress-relieving, and customizable. Designed with durable Thermoplastic Elastomer (TPE), Loop's™ thoughtful design pushes the boundaries of an everyday object, and turns the pen into an interactional gadget.
At Elephant Design, we believe even a simple pen can create lasting user connect. Curious to learn more? Visit our website and check out the full case study for all the exciting details!
Engaging session with students of design from GLS Institute Of Design.
A very engaging session with students of design from GLS Institute Of Design. It was an open hashtag#AMA session with Ashwini & Ashish followed by studio walk-through by Ramaa & Nayonika. The conversations ranged from hashtag#design to hashtag#AI to facing failures or creative blocks and even running business in the times of gig economy.
As always, it was our pleasure to host this group of 30+ bright students at our cafe & studios.
