Leading the pack, year after year!
We celebrate Ashwini Deshpande yet again for being recognized as one of IMPACT Magazine's Most Influential Women 2024 — for the 10th year in a row! A decade of brilliance, resilience, and unparalleled leadership in design and branding.
Here's to shaping the future, inspiring the industry, and setting new benchmarks - Every. Single. Time.
Thoughtful Design Transforms Millets into a Staple for Contemporary Audiences
Can packaging design help ancient grains find their place on modern shelves?
In a millet-fuelled market, where health meets heritage, design takes centre stage. Packaging isn't just about aesthetics; it's about storytelling—highlighting the nutritional, cultural, and ecological value of millets. From earthy textures to regional motifs, design can connect consumers to these grains in ways that are both meaningful and memorable.
Discover how thoughtful design transforms millets into a staple for contemporary audiences with our latest blogpost. Article Link in the comments below.
The image used in the post was created by our team for the packaging of Saffola Masala Millets by Marico Limited.
The Colour Blue: Now a standout in cookie aisles
Elephant Design's packaging for Maliban's Tea Time Cookies revolved around a visually appealing solution that breaks category norms with its distinctive (and unconventional) blue, coupled with a minimalist approach to avoid information overload. The team added tea-time cues and emphasized convenience, which resonated well with consumers. This project exemplifies our commitment to creating impactful, shelf-popping designs that align with brand objectives and consumer preferences.
Two Decades of Transforming India's Financial Landscape
When a century-old bank loses Gen Z faster than you can say mobile banking, you know there's a design problem.'
In our latest blog, we unpack over two decades of transforming India's financial landscape through strategic design. From revolutionizing retail banking with ICICI & Standard Chartered at Y2K to creating smart digital insurance hubs for tier-2 cities today - we've seen financial services evolve from intimidating to inviting.
Discover how:
We turned scepticism into optimism for affordable housing finance
Created 'Insurance Express' to make buying policies as easy as grabbing coffee
Helped traditional institutions compete with fintech disruptors
Built trust through design in tier-2 and tier-3 markets
Want to know our secret sauce for designing successful financial brands? Read our full blog to unlock key insights from our journey of merging finance with design thinking. Head to our website, link in comments.
Because in 2024, your bank's UX might be the fine line between frustration and convenience!
Visual Identity Transformation of one of India's most respected Educational Institutions
We at Team Elephant proudly unveil our latest Visual Identity transformation for GITAM Deemed University, one of India's most respected educational institutions.
We transformed their legacy of 40+ years, combining Gandhian values and thought leadership into a contemporary brand identity. Our solution positioned GITAM as a new-age sanctuary of knowledge, with thoughtfully crafted symbolism woven throughout the identity system. From the liberating bird motif representing freedom to the nurturing guiding hand of compassion, every element tells GITAM's unique story. Our identity system can be flexibly applied across digital and physical touch points while maintaining its effectiveness at every scale. We're honoured to have partnered with GITAM in this transformation journey that bridges heritage with contemporary relevance.
The Magical Crossroads of Wellness & Celebration!
Our latest collaboration with Floryo brings fresh perspective to gifting. Inspired by the dance of sparklers against a night sky, we created a premium gift pack that houses their signature freshly-milled flours.
The design merges festive elements with nature-inspired motifs on a deep midnight green canvas, reflecting Floryo's commitment to natural goodness. Each pack tells a story of wellness, featuring four carefully curated flours and a personalized recipe card that transforms every gift into an experience. Here, thoughtful design meets mindful living and we wouldn't have it any other way.
Extra Cover Service Project + Public Image Seminar
Our Director, Partho Guha was invited as a panelist for Rotary Public Image Seminar titled Extra Cover where he discussed 'Branding the Brands'
Transforming the Saffola Millets
How did Elephant transform Saffola Millets into a modern, must-have evening snack? Here’s the packaging story that sets it apart!
How do you position a healthy, traditional grain as a modern, convenient snack? For Saffola’s new millets range, that was the challenge we faced. At Team Elephant, we designed packaging that blends health with a fun, aspirational appeal, making millets exciting without losing Saffola’s core brand identity. The result? A dynamic pack that highlights the product as a quick, delicious snack—perfect for busy evenings or downtime in front of the TV. By focusing on vibrant colors, a fresh horizontal layout, and Saffola’s signature heart-shaped elements, we created a design that balances familiarity with innovation. Ready in 3 minutes, these millets are set to redefine the evening snack game!
Bringing energy to life in Maliban's new protein-packed biscuit
Excited to showcase our latest packaging design for Maliban Energ+ Glucose biscuit. Our team at Elephant Design created a dynamic visual system using an innovative 'Circle of Quality' concept, effectively communicating the product's high protein content and energy-boosting properties. This design has successfully launched in South Indian markets, where "YES" is the crystal-clear response to whether energy can reverberate through powerful packaging!
Brand Transformation of Indel Money
Our new Brand Strategy and Visual Identity transformed Indel Money into a complete financial services provider.
At Elephant Design, we partnered with Indel Money to elevate their brand from being a gold loan specialist to a trusted, comprehensive financial services provider. Through strategic brand positioning and a refreshed visual identity, we reinforced their commitment to trust, transparency, and customer-centricity. Indel Money is now poised to navigate the broader financial landscape with confidence.
Elephant Design at AsiaMeets
We were at AsiaMeets in Hanoi last week. The week was packed with talks, seminars, poster exhibitions, gallery visits and exchanging insights with associates of #tDAA The Design Alliance Asia. Here is a glimpse of the exhibit at Hanoi University of Civil Engineering.
Elephant Design representing India at the Asia Meets by The Design Alliance Asia
This week, we are representing India at the #AsiaMeets by The Design Alliance Asia (tDAA) in Hanoi, Vietnam. Hosted by Haki Advertising Limited at the sprawling campus of Hanoi University of Civil Engineering, the week promises highly engaging seminars, talks, workshops, films & exhibitions.
Under the theme of "The Rise Of Asia", explained by Partho Guha, associates from 13 countries in the region will discuss & discover the impact of design rooted in cultural insights.
We have Praveen Nahar, Director of National Institute of Design in the house!
Discussions on design, design education & designpolicy couldn't get any better when you have Praveen Nahar, Director of National Institute of Design in the house!
Thank you Sir, for visiting our studios & bringing a little bit of #NID to us through the publications.
Congratulations to Elephant Design for completing a mesmerizing journey of 35 years
"The past is like looking into the rear view mirror in the car, it is good to glance at how far you have come, but if you stare too long you will miss whats right in front of you. " - anonymous
Thirty Five years is a long road to glance back at! Very proud of what we have achieved as India's pioneering design consultancy. But we are even more excited to imagine what lies ahead.
Our sincere gratitude to all those who have been a part of our journey, wished us well, and cheered from the front row.
Ashish Deshpande at the hashtag#AsianConvergence
“In the Asian context, it is very important for designers to decide which opportunities they will work on” says Ashish Deshpande at the hashtag#AsianConvergence” Talk as part of ‘the Design Alliance Asia’ visit to Zhuhai. He presented iF DESIGN award winning Plezmo case study to the audience that comprised of designers & academics from the region.
Elephant at JKLU Jaipur!
Elephant at JKLU Jaipur!
Ashish Deshpande visited the Jaipur campus at Prof A Balasubramaniam's invitation & interacted with students of design this week.
Ashwini talked to Ramu Ramanathan of WhatPackaging by PrintWeek India on her observations & learnings.
The most sustainable packaging will be “no packaging”
interpack, the largest international packaging fair for food, beverages, pharmaceutics, cosmetics and non-foods took place at Dusseldorf after six long years and the focus was on #sustainability & #connected packaging. As we work on many #packagingdesign projects at Elephant Strategy + Design, it was a great exposure for us to see where the industry is heading and if there is hope, after all.
Ashwini talked to Ramu Ramanathan of WhatPackaging by PrintWeek India on her observations & learnings.
Link of the conversation - https://www.whatpackaging.co.in/features/ashwini-deshpande-the-most-sustainable-packaging-will-be-%E2%80%9Cno-packaging%E2%80%9D-57218
Ashish Deshpande delivering a talk at The 10th Power of Asian Design conference in Taichung Taiwan
Ashish Deshpande is at The 10th Power of Asian Design conference in Taichung Taiwan. He will be delivering a talk titled"Design Opportunities & Challenges: An Indian Perspective" along with speakers from USA, Japan, Singapore & Hong Kong.
Ashish Deshpande at the 5th National Conferenec on Innovative Global Technology Trends organised by MIT ID Design Academics & Research Programme
Design is all about envisioning better future keeping people at the centre.
Here is Ashish Deshpande sharing his ideas on #India @ 100 at the 5th National Conferenec on Innovative Global Technology Trends organised by MIT ID Design Academics & Research Programme
Elephant at Pune Design Festival 2023
Knowledge and creativity are essential for both: personal and collective growth in the world of design. But how do we go about acquiring those? At Elephant, collaboration and resource-sharing are the pillars of our functioning - and we believe them to be the best catalysts for consistent evolution.
This also happens to be the central premise for the Pune Design Festival. Several members of the team attended the 17th Edition - whose ecstatic faces you can see - and actively engaged with the sessions, workshops, panel discussions and more. Our future-focused approach also found common ground with PDF's theme for 2023: a futurist agenda for design in the next 25 years for India and the world.
Watching the design community come together as one to network, exchange ideas, celebrate creativity and discuss innovative methods of problem-solving was a sight to behold. We look forward to keeping this creative momentum going within our community, as well other fora and festivals aimed at the finer intersections of creativity and design!
