"How might we bridge the digital entertainment divide in India's diverse media landscape?"
This was the challenge brought to us by Plug & Play Ltd., a startup aiming to revolutionize how millions of Indians consume content on their non-smart TVs. The solution required more than just technology – it needed a brand that would resonate with and be accessible to a broader audience beyond urban centres.
Our team helped create DorPlay, a brand that celebrates connection through its very name – 'Dor' meaning 'thread' in Hindi. By creating a brand identity that's both sophisticated and accessible, we've helped position DorPlay as a bridge between traditional TV viewing and the new age of digital entertainment.
The brand is now successfully launched, with the product available exclusively on Flipkart, making smart entertainment accessible to millions of Indian households. Read more on our website. Link in the comments.
Christmas Just Got Yummier!
Designing packaging for Elite Foods' Christmas Cake Range was like capturing the magic of Christmas. Festive cheer, shelf appeal, and premium charm—all wrapped into one!
Contemporary aesthetics, a unified visual system, and product-specific storytelling are the highlights of this packaging solution. Each pack not only celebrates the rich tradition of Christmas but also focuses on Elite’s time-honoured recipes.
From the indulgent Rich Plum Cake to the exotic Banana Pudding Cake, every detail on the packaging resonates with the festive spirit while ensuring the brand stands tall & cheery. Christmas just got tastier with this all-star collaboration between Elephant and Elite Foods Pvt. Ltd.
Transforming the Saffola Millets
How did Elephant transform Saffola Millets into a modern, must-have evening snack? Here’s the packaging story that sets it apart!
How do you position a healthy, traditional grain as a modern, convenient snack? For Saffola’s new millets range, that was the challenge we faced. At Team Elephant, we designed packaging that blends health with a fun, aspirational appeal, making millets exciting without losing Saffola’s core brand identity. The result? A dynamic pack that highlights the product as a quick, delicious snack—perfect for busy evenings or downtime in front of the TV. By focusing on vibrant colors, a fresh horizontal layout, and Saffola’s signature heart-shaped elements, we created a design that balances familiarity with innovation. Ready in 3 minutes, these millets are set to redefine the evening snack game!
