Elephant Design's packaging for Maliban's Tea Time Cookies revolved around a visually appealing solution that breaks category norms with its distinctive (and unconventional) blue, coupled with a minimalist approach to avoid information overload. The team added tea-time cues and emphasized convenience, which resonated well with consumers. This project exemplifies our commitment to creating impactful, shelf-popping designs that align with brand objectives and consumer preferences.
Visual Identity Transformation of one of India's most respected Educational Institutions
We at Team Elephant proudly unveil our latest Visual Identity transformation for GITAM Deemed University, one of India's most respected educational institutions.
We transformed their legacy of 40+ years, combining Gandhian values and thought leadership into a contemporary brand identity. Our solution positioned GITAM as a new-age sanctuary of knowledge, with thoughtfully crafted symbolism woven throughout the identity system. From the liberating bird motif representing freedom to the nurturing guiding hand of compassion, every element tells GITAM's unique story. Our identity system can be flexibly applied across digital and physical touch points while maintaining its effectiveness at every scale. We're honoured to have partnered with GITAM in this transformation journey that bridges heritage with contemporary relevance.
Brand Transformation of Indel Money
Our new Brand Strategy and Visual Identity transformed Indel Money into a complete financial services provider.
At Elephant Design, we partnered with Indel Money to elevate their brand from being a gold loan specialist to a trusted, comprehensive financial services provider. Through strategic brand positioning and a refreshed visual identity, we reinforced their commitment to trust, transparency, and customer-centricity. Indel Money is now poised to navigate the broader financial landscape with confidence.
We're elated to reveal our transformative Branding, Brand Architecture and Visual Identity for @Nexus Malls.
Turning a new leaf as they say , #NexusMalls unveiled this #brand #identity few weeks ago. But it's only now that we can witness the scale & impact of the #branding work as one mall after another adorns resplendent purple to join the club #DesigninIndia #design #retail
The spirit of Indian independence and freedom shall thrive on this long weekend! Most of us might celebrate it at our homes or in engaging spaces like malls. Speaking of malls - we're elated to reveal our transformative #Branding and #brandarchitecture , including the #VisualIdentity for @Nexus Malls. Our work can be seen at several iconic malls in cities like Bangalore, Ahmedabad, Pune, Chandigarh, Hyderabad - and many more. A detailed case study will soon give you a behind-the-scenes peek at the #BrandStrategy we used and a host of other details, so stay tuned - and Happy Shopping!
Logo Animation Credits: 4am Worldwide & Decode Studio
Our work of Tata Consumer Products enters India's plant-based meat sector with 'Tata Simply Better'
#plantprotein - or shall we say #smart protein?
It was wonderful working with the team at Tata Consumer Products to bring this emerging category to life.
Thank you Deepika Khattar Bhan Chhavi Topa Safna Laskari Itee Vijay for the opportunity.
Aren't we #SimplyBetter together?
