When a century-old bank loses Gen Z faster than you can say mobile banking, you know there's a design problem.'
In our latest blog, we unpack over two decades of transforming India's financial landscape through strategic design. From revolutionizing retail banking with ICICI & Standard Chartered at Y2K to creating smart digital insurance hubs for tier-2 cities today - we've seen financial services evolve from intimidating to inviting.
Discover how:
We turned scepticism into optimism for affordable housing finance
Created 'Insurance Express' to make buying policies as easy as grabbing coffee
Helped traditional institutions compete with fintech disruptors
Built trust through design in tier-2 and tier-3 markets
Want to know our secret sauce for designing successful financial brands? Read our full blog to unlock key insights from our journey of merging finance with design thinking. Head to our website, link in comments.
Because in 2024, your bank's UX might be the fine line between frustration and convenience!
Brand Transformation of Indel Money
Our new Brand Strategy and Visual Identity transformed Indel Money into a complete financial services provider.
At Elephant Design, we partnered with Indel Money to elevate their brand from being a gold loan specialist to a trusted, comprehensive financial services provider. Through strategic brand positioning and a refreshed visual identity, we reinforced their commitment to trust, transparency, and customer-centricity. Indel Money is now poised to navigate the broader financial landscape with confidence.
