Yugandhara Dalvi

Ashwini's IMPACT Win

Leading the pack, year after year!
We celebrate Ashwini Deshpande yet again for being recognized as one of IMPACT Magazine's Most Influential Women 2024 — for the 10th year in a row! A decade of brilliance, resilience, and unparalleled leadership in design and branding.

Here's to shaping the future, inspiring the industry, and setting new benchmarks - Every. Single. Time.

Thoughtful Design Transforms Millets into a Staple for Contemporary Audiences

Can packaging design help ancient grains find their place on modern shelves?

In a millet-fuelled market, where health meets heritage, design takes centre stage. Packaging isn't just about aesthetics; it's about storytelling—highlighting the nutritional, cultural, and ecological value of millets. From earthy textures to regional motifs, design can connect consumers to these grains in ways that are both meaningful and memorable.

Discover how thoughtful design transforms millets into a staple for contemporary audiences with our latest blogpost. Article Link in the comments below.

Click Here to Read the Full Case Study

The image used in the post was created by our team for the packaging of Saffola Masala Millets by Marico Limited.

The Colour Blue: Now a standout in cookie aisles

Elephant Design's packaging for Maliban's Tea Time Cookies revolved around a visually appealing solution that breaks category norms with its distinctive (and unconventional) blue, coupled with a minimalist approach to avoid information overload. The team added tea-time cues and emphasized convenience, which resonated well with consumers. This project exemplifies our commitment to creating impactful, shelf-popping designs that align with brand objectives and consumer preferences.

Two Decades of Transforming India's Financial Landscape

When a century-old bank loses Gen Z faster than you can say mobile banking, you know there's a design problem.'
In our latest blog, we unpack over two decades of transforming India's financial landscape through strategic design. From revolutionizing retail banking with ICICI & Standard Chartered at Y2K to creating smart digital insurance hubs for tier-2 cities today - we've seen financial services evolve from intimidating to inviting.
Discover how:
We turned scepticism into optimism for affordable housing finance
Created 'Insurance Express' to make buying policies as easy as grabbing coffee
Helped traditional institutions compete with fintech disruptors
Built trust through design in tier-2 and tier-3 markets
Want to know our secret sauce for designing successful financial brands? Read our full blog to unlock key insights from our journey of merging finance with design thinking. Head to our website, link in comments.
Because in 2024, your bank's UX might be the fine line between frustration and convenience!


Read the Full Blog Here

Transforming the Saffola Millets

How did Elephant transform Saffola Millets into a modern, must-have evening snack? Here’s the packaging story that sets it apart!

How do you position a healthy, traditional grain as a modern, convenient snack? For Saffola’s new millets range, that was the challenge we faced. At Team Elephant, we designed packaging that blends health with a fun, aspirational appeal, making millets exciting without losing Saffola’s core brand identity. The result? A dynamic pack that highlights the product as a quick, delicious snack—perfect for busy evenings or downtime in front of the TV. By focusing on vibrant colors, a fresh horizontal layout, and Saffola’s signature heart-shaped elements, we created a design that balances familiarity with innovation. Ready in 3 minutes, these millets are set to redefine the evening snack game!

Bringing energy to life in Maliban's new protein-packed biscuit

Excited to showcase our latest packaging design for Maliban Energ+ Glucose biscuit. Our team at Elephant Design created a dynamic visual system using an innovative 'Circle of Quality' concept, effectively communicating the product's high protein content and energy-boosting properties. This design has successfully launched in South Indian markets, where "YES" is the crystal-clear response to whether energy can reverberate through powerful packaging!

Our talented Creative Directors Yugandhara & Priyanka were invited as jury members for PrintWeek [India] Awards.

Our talented Creative Directors Yugandhara & Priyanka were invited as jury members for PrintWeek [India] Awards.
Can't wait to hear their experience that is undoubtedly enriching for hashtag#print & hashtag#packagingdesign

Our design talent Yugandhara and Nikhil have embarked on a label odyssey at Letra Graphix Pvt Ltd

Our design talent Yugandhara and Nikhil have embarked on a label odyssey at Letra Graphix Pvt Ltd PrintWeek-powered @LabelYatra! Immersed in cutting-edge production processes and witnessing the boundless possibilities unleashed by Avery Dennison and the Letra team's new special substrates. This unique experience was personally and professionally enriching, providing invaluable insights into pushing the boundaries of label design. Sincere thanks to the PrintWeek team for putting together this event! Noel Dcunha RamuRamanathan

WhatPackaging by PrintWeek India Label Yatra Elephant Design Pvt. Ltd.

Yugandhara, invited as a packaging design expert at PrintWeek India

Yugandhara, invited as a packaging design expert to review various formats, deconstructs four new products based on the packaging's aesthetic appeal, tech specs, design aspects and sustainability in an interesting exercise for WhatPackaging by PrintWeek India. Titled "Packaging Power Personifed", we recommend it as it makes for some fun, engaging, behind-the-scenes reading!

Read here: https://www.whatpackaging.co.in/features/private-view-anti-hangover-shot-57249