Elephant Design's packaging for Maliban's Tea Time Cookies revolved around a visually appealing solution that breaks category norms with its distinctive (and unconventional) blue, coupled with a minimalist approach to avoid information overload. The team added tea-time cues and emphasized convenience, which resonated well with consumers. This project exemplifies our commitment to creating impactful, shelf-popping designs that align with brand objectives and consumer preferences.
Transforming the Saffola Millets
How did Elephant transform Saffola Millets into a modern, must-have evening snack? Here’s the packaging story that sets it apart!
How do you position a healthy, traditional grain as a modern, convenient snack? For Saffola’s new millets range, that was the challenge we faced. At Team Elephant, we designed packaging that blends health with a fun, aspirational appeal, making millets exciting without losing Saffola’s core brand identity. The result? A dynamic pack that highlights the product as a quick, delicious snack—perfect for busy evenings or downtime in front of the TV. By focusing on vibrant colors, a fresh horizontal layout, and Saffola’s signature heart-shaped elements, we created a design that balances familiarity with innovation. Ready in 3 minutes, these millets are set to redefine the evening snack game!
