Nidhi Isaac

Ashwini's IMPACT Win

Leading the pack, year after year!
We celebrate Ashwini Deshpande yet again for being recognized as one of IMPACT Magazine's Most Influential Women 2024 — for the 10th year in a row! A decade of brilliance, resilience, and unparalleled leadership in design and branding.

Here's to shaping the future, inspiring the industry, and setting new benchmarks - Every. Single. Time.

Thoughtful Design Transforms Millets into a Staple for Contemporary Audiences

Can packaging design help ancient grains find their place on modern shelves?

In a millet-fuelled market, where health meets heritage, design takes centre stage. Packaging isn't just about aesthetics; it's about storytelling—highlighting the nutritional, cultural, and ecological value of millets. From earthy textures to regional motifs, design can connect consumers to these grains in ways that are both meaningful and memorable.

Discover how thoughtful design transforms millets into a staple for contemporary audiences with our latest blogpost. Article Link in the comments below.

Click Here to Read the Full Case Study

The image used in the post was created by our team for the packaging of Saffola Masala Millets by Marico Limited.

Visual Identity Transformation of one of India's most respected Educational Institutions

We at Team Elephant proudly unveil our latest Visual Identity transformation for GITAM Deemed University, one of India's most respected educational institutions.

We transformed their legacy of 40+ years, combining Gandhian values and thought leadership into a contemporary brand identity. Our solution positioned GITAM as a new-age sanctuary of knowledge, with thoughtfully crafted symbolism woven throughout the identity system. From the liberating bird motif representing freedom to the nurturing guiding hand of compassion, every element tells GITAM's unique story. Our identity system can be flexibly applied across digital and physical touch points while maintaining its effectiveness at every scale. We're honoured to have partnered with GITAM in this transformation journey that bridges heritage with contemporary relevance.


Link to the Full Project Case Study

Transforming the Saffola Millets

How did Elephant transform Saffola Millets into a modern, must-have evening snack? Here’s the packaging story that sets it apart!

How do you position a healthy, traditional grain as a modern, convenient snack? For Saffola’s new millets range, that was the challenge we faced. At Team Elephant, we designed packaging that blends health with a fun, aspirational appeal, making millets exciting without losing Saffola’s core brand identity. The result? A dynamic pack that highlights the product as a quick, delicious snack—perfect for busy evenings or downtime in front of the TV. By focusing on vibrant colors, a fresh horizontal layout, and Saffola’s signature heart-shaped elements, we created a design that balances familiarity with innovation. Ready in 3 minutes, these millets are set to redefine the evening snack game!

Nidhi Isaac on The One Show (NY) Design Jury

Congratulating Nidhi Isaac who has been invited to join the prestigious jury by The One Show.

Seven top creative from India on One Show 2022 jury Nearly 400 top creatives from 48 countries will judge work from around the worldbestmediainfo.com

Link - https://bestmediainfo.com/2021/11/seven-top-creative-from-india-on-one-show-2022-jury/