The future of luxury isn't in the $3000 shoes. It's in the $50 lip balms and the nano-influencers who market them.
At Elephant Design, we've analyzed how luxury's most significant transformation since ready-to-wear is unfolding. Our latest blog examines how heritage brands are navigating the delicate balance between tradition and innovation, as Gen Z prepares to influence one-third of all luxury purchases by 2030.
From innovative digital strategies to changing consumption patterns, discover our insights on how luxury houses are bridging centuries of heritage with the speed of TikTok.
Link to Blog
Elevating the Everyday Home Shopping Experience
How do you turn everyday home shopping into a delightful, confidence-building experience?
We partnered with Reliance Retail to transform Happy Living from a home essentials brand into a lifestyle catalyst. The challenge wasn't just about new visuals – it was about reimagining how millions of Indians interact with home décor.
Beyond a visual refresh, the team delivered a comprehensive packaging system that simplifies decision-making like none other. Our solution combines an elegant brand identity with intuitive packaging that guides and delights shoppers across their entire journey. Curious to take a peek under the hood?
Ashwini's IMPACT Win
Leading the pack, year after year!
We celebrate Ashwini Deshpande yet again for being recognized as one of IMPACT Magazine's Most Influential Women 2024 — for the 10th year in a row! A decade of brilliance, resilience, and unparalleled leadership in design and branding.
Here's to shaping the future, inspiring the industry, and setting new benchmarks - Every. Single. Time.
