How do you turn everyday home shopping into a delightful, confidence-building experience?
We partnered with Reliance Retail to transform Happy Living from a home essentials brand into a lifestyle catalyst. The challenge wasn't just about new visuals – it was about reimagining how millions of Indians interact with home décor.
Beyond a visual refresh, the team delivered a comprehensive packaging system that simplifies decision-making like none other. Our solution combines an elegant brand identity with intuitive packaging that guides and delights shoppers across their entire journey. Curious to take a peek under the hood?
Allana Group's Newest Pet Food Venture, Purrfeto
Every cat parent knows: humans don't own cats – cats own us. So why do cat food brands keep missing this delightful dynamic?
For Allana Group's newest pet food venture Purrfeto, we embraced this truth. Drawing from Italy's rich cultural heritage, we created a brand world that celebrates cats as they truly are – sophisticated, unpredictable explorers who occasionally grace us with their presence. Our design system features a bespoke logotype with subtle feline elements, a distinctive royal purple palette, and a Bengal cat mascot that speaks to modern pet parents. We know you're not just feeding your cats – you're catering to your home's true decision makers! Head to our website to read more, link in the comments.
Transforming the Saffola Millets
How did Elephant transform Saffola Millets into a modern, must-have evening snack? Here’s the packaging story that sets it apart!
How do you position a healthy, traditional grain as a modern, convenient snack? For Saffola’s new millets range, that was the challenge we faced. At Team Elephant, we designed packaging that blends health with a fun, aspirational appeal, making millets exciting without losing Saffola’s core brand identity. The result? A dynamic pack that highlights the product as a quick, delicious snack—perfect for busy evenings or downtime in front of the TV. By focusing on vibrant colors, a fresh horizontal layout, and Saffola’s signature heart-shaped elements, we created a design that balances familiarity with innovation. Ready in 3 minutes, these millets are set to redefine the evening snack game!
