How do you design packaging that bridges global scientific excellence with local cultural aspirations? At Elephant Design, we embraced this challenge with Fonterra’s Pediapro and its Sri Lankan brand Anchor, crafting two distinct packaging solutions for the progressive Sri Lankan parents.
For toddlers (1–3 years), we focused on trust and holistic growth, blending playful lion mascots with atom-inspired symbols to communicate nutritional science in an emotionally engaging way. For pre-schoolers (4–6 years), we introduced educational motifs and interactive elements to underscore the link between nutrition and academic readiness.
This dual strategy fused global expertise with local insights that enabled Pediapro to stand out on shelves, while building lasting connections with consumers. Read more on our website.
Allana Group's Newest Pet Food Venture, Purrfeto
Every cat parent knows: humans don't own cats – cats own us. So why do cat food brands keep missing this delightful dynamic?
For Allana Group's newest pet food venture Purrfeto, we embraced this truth. Drawing from Italy's rich cultural heritage, we created a brand world that celebrates cats as they truly are – sophisticated, unpredictable explorers who occasionally grace us with their presence. Our design system features a bespoke logotype with subtle feline elements, a distinctive royal purple palette, and a Bengal cat mascot that speaks to modern pet parents. We know you're not just feeding your cats – you're catering to your home's true decision makers! Head to our website to read more, link in the comments.
The Magical Crossroads of Wellness & Celebration!
Our latest collaboration with Floryo brings fresh perspective to gifting. Inspired by the dance of sparklers against a night sky, we created a premium gift pack that houses their signature freshly-milled flours.
The design merges festive elements with nature-inspired motifs on a deep midnight green canvas, reflecting Floryo's commitment to natural goodness. Each pack tells a story of wellness, featuring four carefully curated flours and a personalized recipe card that transforms every gift into an experience. Here, thoughtful design meets mindful living and we wouldn't have it any other way.
