Should water heaters remain health & safety concerns? Should they continue to be functional eyesores in otherwise tastefully designed modern bathrooms in our tech centred world? Working closely with Symphony Limited, we transformed the conventional water heater into the Symphony SPA™ - a sophisticated three-component water heating system that elevates all, health, safety and form-function.
The design team developed an innovative solution featuring a durable titanium tank, proprietary Puropod™ with 9-layer filtration technology to combat hard water damage, and user friendly gesture-based controller with customizable presets. The result is a highly differentiated product system with its contemporary circular design and ambient blue glow - it's a complete reimagining of the water heater. By addressing real consumer pain points around water quality, temperature precision, safety and aesthetics, we've helped Symphony Ltd create a new benchmark in the category.
Allana Group's Newest Pet Food Venture, Purrfeto
Every cat parent knows: humans don't own cats – cats own us. So why do cat food brands keep missing this delightful dynamic?
For Allana Group's newest pet food venture Purrfeto, we embraced this truth. Drawing from Italy's rich cultural heritage, we created a brand world that celebrates cats as they truly are – sophisticated, unpredictable explorers who occasionally grace us with their presence. Our design system features a bespoke logotype with subtle feline elements, a distinctive royal purple palette, and a Bengal cat mascot that speaks to modern pet parents. We know you're not just feeding your cats – you're catering to your home's true decision makers! Head to our website to read more, link in the comments.
Elephant's Latest Trumpet - December 2024
Good design isn’t just about aesthetics; it’s about making a real impact on people’s lives and businesses. At Elephant, we believe design has the power to offer better lifestyles, greater control, and smarter solutions.
In Elephant's latest Trumpet (PD Edition), we feature three of our case studies that demonstrate how thoughtful product design can pave the way for transformative change. These are:
1. Symphony SPA™: Here, design differentiates a product in a crowded market by putting evolving user needs front and centre.
2. Lutefish™: Our solution bridges distances and helps musicians co-create seamlessly, no matter where they are.
3. ITC Classmate Loop™: Elevates a simple pen into a play-focused stress buster, resonating with its audience more than ever before.
Dive into these stories and witness the tangible, end-user-centric impact of good design: all in this edition of the Trumpet, hot off the press!
Symphony Spa™ - https://elephantdesign.com/symphony-spa
Lutefish™ - https://elephantdesign.com/lutefish
ITC Classmate™ Loop™ - https://elephantdesign.com/classmate-loop
MIT Institute of Design, Pune invites Elephant Design's Swapnil Joshi to Olio Folio 2023
MIT Institute of Design, Pune invites Elephant Design's Swapnil Joshi, Creative Director : Industrial & User Experience Design to Olio Folio 2023 and be part of the portfolio review panel for it's 3rd year UX Design students. The panelists will guide students to enhance their portfolio and become industry ready.
