What makes a ball point pen stand out in a fragmented market? A design that connects with the core consumer.
With Classmate™ Loop™, ITC Limited and Team Elephant reimagined the ubiquitous ball pen, crafting a product with engaging features that truly resonates with students. The loop cap isn’t just functional—it’s playful, stress-relieving, and customizable. Designed with durable Thermoplastic Elastomer (TPE), Loop's™ thoughtful design pushes the boundaries of an everyday object, and turns the pen into an interactional gadget.
At Elephant Design, we believe even a simple pen can create lasting user connect. Curious to learn more? Visit our website and check out the full case study for all the exciting details!
Wenger Corporation's Lutefish™
Music knows no boundaries - and now, neither does collaboration.
Lutefish™, developed by Wenger Corporation, is a ground-breaking device allowing musicians to co-create across distances of up to 500 miles with ultra-low latency. Design team at Elephant Design took up the challenge to transform a breadboard prototype into a musician’s dream collaboration device.
The design solution, combines stability, intuitive usability and sustainable use in one sleek offering that enhances access and visibility. Vibrant accents provide a sense of nodal importance and ensure the device feels at home in every setup.
With Lutefish™, design has helped usher in a new era of remote music-making, where creativity transcends location and time zones. Dive into the full case study on our website to see HOW! Link in comments.
Elephant Design's latest Collaboration with Symphony Limited
Should water heaters remain health & safety concerns? Should they continue to be functional eyesores in otherwise tastefully designed modern bathrooms in our tech centred world? Working closely with Symphony Limited, we transformed the conventional water heater into the Symphony SPA™ - a sophisticated three-component water heating system that elevates all, health, safety and form-function.
The design team developed an innovative solution featuring a durable titanium tank, proprietary Puropod™ with 9-layer filtration technology to combat hard water damage, and user friendly gesture-based controller with customizable presets. The result is a highly differentiated product system with its contemporary circular design and ambient blue glow - it's a complete reimagining of the water heater. By addressing real consumer pain points around water quality, temperature precision, safety and aesthetics, we've helped Symphony Ltd create a new benchmark in the category.
Learning from the learners on this Teachers' Day!
Learning from the learners on this Teachers' Day!
Ashish Deshpande & Swapnil Joshi interacting with the M.Des Product Design students from National Institute of Design Ahmedabad at our studio cafe.
Groups of design students are always welcome to visit us with prior planning.
Context of Industrial Design in India: Present & Future
What kind of future are we designing for? How do we make it better?
What is the changing context of Industrial Design in India?
As World Design Organization celebrates #WorldIndustrialDesignDay asking us to imagine the #FutureWeWant, Ashish Deshpande shares his thoughts in our latest blog
Link here: https://elephant-social.medium.com/context-of-industrial-design-in-india-present-future-61d2314c0f7d
Ashish Deshpande delivering a talk at The 10th Power of Asian Design conference in Taichung Taiwan
Ashish Deshpande is at The 10th Power of Asian Design conference in Taichung Taiwan. He will be delivering a talk titled"Design Opportunities & Challenges: An Indian Perspective" along with speakers from USA, Japan, Singapore & Hong Kong.
Going beyond taking the helm - and creating it!
Contemporary form meets the use of innovative materials in our latest collaboration with BASF and Vega to create Dune: the new frontier of road safety. Backed by in-depth research involving the concerns of and conversations with Indian and South Asian riders, this helmet is visualized to be light, strong, well-ventilated and easy to build - while embodying futurism due to its sleek form.
