Innovation

MTR Foods Private Limited’s demanded innovation when it came to the packaging structure

MTR Foods Private Limited’s foray into the ready-to-cook batters market demanded innovation when it came to the packaging structure that would contain their 'Minute Fresh’ range of products. The team worked closely with them to determine all kinds of use-case, travel based and other storage-related scenarios. The result? A structure replete with convenient features that deal with messy pouring, carrying, toppling and even maintains impeccable hygiene – be it inside your fridge or on the shelf!

In case you’re interested, you can check out our work for MTR here - which extends across their vast portfolio of other ready-to-cook mixes and ready-to-eat meals:
https://lnkd.in/gncHbvan

Leveraging material science - Our latest collaboration with BASF and Vega Helmets India

Contemporary form meets the use of innovative materials in our latest collaboration with BASF and Vega Helmets India to create Dune: the new frontier of road safety. Backed by in-depth research involving the concerns of and conversations with Indian and South Asian riders, this helmet is visualized to be light, strong, well-ventilated and easy to build - while embodying futurism courtesy of its sleek, streamlined frame.

You can find a handy list of our product design work- in case study form- right here: https://lnkd.in/ghkTnxRq

Going beyond taking the helm - and creating it!

Contemporary form meets the use of innovative materials in our latest collaboration with BASF and Vega to create Dune: the new frontier of road safety. Backed by in-depth research involving the concerns of and conversations with Indian and South Asian riders, this helmet is visualized to be light, strong, well-ventilated and easy to build - while embodying futurism due to its sleek form.