Should water heaters remain health & safety concerns? Should they continue to be functional eyesores in otherwise tastefully designed modern bathrooms in our tech centred world? Working closely with Symphony Limited, we transformed the conventional water heater into the Symphony SPA™ - a sophisticated three-component water heating system that elevates all, health, safety and form-function.
The design team developed an innovative solution featuring a durable titanium tank, proprietary Puropod™ with 9-layer filtration technology to combat hard water damage, and user friendly gesture-based controller with customizable presets. The result is a highly differentiated product system with its contemporary circular design and ambient blue glow - it's a complete reimagining of the water heater. By addressing real consumer pain points around water quality, temperature precision, safety and aesthetics, we've helped Symphony Ltd create a new benchmark in the category.
Elephant Design's Innovative Installation at PDF 2025
Here's a sneak peek into our innovative installation at the Pune Design Festival 2025!
Our tech-forward reimagination of Edward de Bono’s Six Thinking Hats concept challenges us to solve the world's problems by shifting our mindsets. The installation symbolizes how each problem requires a different perspective, represented by a unique thinking hat.
Inspired by the tesseract, the installation features five mirrors on each face, allowing visitors to interact through an AR-enabled picture frame. As they gaze into the frame, they’ll see themselves wearing a different hat and adopting a new mindset. Kudos to the incredible Elephant team for making this vision come to life!
Bridging the Digital Entertainment Divide in India
"How might we bridge the digital entertainment divide in India's diverse media landscape?"
This was the challenge brought to us by Plug & Play Ltd., a startup aiming to revolutionize how millions of Indians consume content on their non-smart TVs. The solution required more than just technology – it needed a brand that would resonate with and be accessible to a broader audience beyond urban centres.
Our team helped create DorPlay, a brand that celebrates connection through its very name – 'Dor' meaning 'thread' in Hindi. By creating a brand identity that's both sophisticated and accessible, we've helped position DorPlay as a bridge between traditional TV viewing and the new age of digital entertainment.
The brand is now successfully launched, with the product available exclusively on Flipkart, making smart entertainment accessible to millions of Indian households. Read more on our website. Link in the comments.
MTR Foods Private Limited’s demanded innovation when it came to the packaging structure
MTR Foods Private Limited’s foray into the ready-to-cook batters market demanded innovation when it came to the packaging structure that would contain their 'Minute Fresh’ range of products. The team worked closely with them to determine all kinds of use-case, travel based and other storage-related scenarios. The result? A structure replete with convenient features that deal with messy pouring, carrying, toppling and even maintains impeccable hygiene – be it inside your fridge or on the shelf!
In case you’re interested, you can check out our work for MTR here - which extends across their vast portfolio of other ready-to-cook mixes and ready-to-eat meals:
https://lnkd.in/gncHbvan
Leveraging material science - Our latest collaboration with BASF and Vega Helmets India
Contemporary form meets the use of innovative materials in our latest collaboration with BASF and Vega Helmets India to create Dune: the new frontier of road safety. Backed by in-depth research involving the concerns of and conversations with Indian and South Asian riders, this helmet is visualized to be light, strong, well-ventilated and easy to build - while embodying futurism courtesy of its sleek, streamlined frame.
You can find a handy list of our product design work- in case study form- right here: https://lnkd.in/ghkTnxRq
Going beyond taking the helm - and creating it!
Contemporary form meets the use of innovative materials in our latest collaboration with BASF and Vega to create Dune: the new frontier of road safety. Backed by in-depth research involving the concerns of and conversations with Indian and South Asian riders, this helmet is visualized to be light, strong, well-ventilated and easy to build - while embodying futurism due to its sleek form.
