We at Team Elephant proudly unveil our latest Visual Identity transformation for GITAM Deemed University, one of India's most respected educational institutions.
We transformed their legacy of 40+ years, combining Gandhian values and thought leadership into a contemporary brand identity. Our solution positioned GITAM as a new-age sanctuary of knowledge, with thoughtfully crafted symbolism woven throughout the identity system. From the liberating bird motif representing freedom to the nurturing guiding hand of compassion, every element tells GITAM's unique story. Our identity system can be flexibly applied across digital and physical touch points while maintaining its effectiveness at every scale. We're honoured to have partnered with GITAM in this transformation journey that bridges heritage with contemporary relevance.
We had the incredible opportunity to partner with Yousta, an affordable youth fashion brand
We had the incredible opportunity to partner with Yousta, an affordable youth fashion brand that's making waves. The Elephant team took charge of brand positioning, naming, and crafting a versatile visual identity for this exciting venture. Yousta, a name that embodies the spirit of youth, aspirations, and achievements, was a perfect fit.
Our star-asterisk logo, replete with an emoji-friendly visual identity perfectly encapsulates the brand's essence and resonates with our target audience. With black as our primary color, we've highlighted the elegance of high fashion, while a vibrant pastel palette adds a touch of magic that speaks directly to the hearts of our audience. Stay tuned for more from Yousta - and see how we've really made the youth the stars of our show!
Read more on our website. https://elephantdesign.com/yousta
Our work for IBO (Ebo Mart Private Limited) aims to bring out their a consumer-first approach.
Our work for IBO (Ebo Mart Private Limited) aims to bring out their focus on value and a consumer-first approach. This distinct identity uses approachable colours and texture to honestly communicate its key propositions; and can be flexibly used to provide an omni-channel experience. This identity was the base on which we also developed a distinct signage, way-finding and communications system, crafting an in-store experience that was consistent with the brand's value-driven ethos.
Read all about it here:
https://lnkd.in/dhvUagpB
Elephant's work for Titan Skinn’s ‘Escapade’ established a synergistic system that would help in instant brand recall
Our work for Titan Skinn’s ‘Escapade’ range reinforces the rugged, outdoorsy essence that appealed to thrillseekers, adventurers and those seeking solace that’s only found in the lap of nature. The team established a synergistic system that would help in instant brand recall, while sticking to clean, minimalistic overtones, giving the range a distinctly premium appearance on shelves.
You can check out the entire case study right here:
https://lnkd.in/g3g7k6Q9
Exchange4media unveils new identity designed as part of the rebranding exercise by Elephant Design Pvt. Ltd.
With a mandate to refresh exchange4media's brand identity in line with their 21st anniversary, the team focused on futuristic, fluid, vibrant and more importantly – global as key concepts around which work would commence. The result was a rebranding that harmonized e4m’s evolution with the evolution in journalism as a field, while the bold red testified to the brand’s bravery and integrity in bringing the truth to the masses.
You can find a handy list of our work – in case study form - right here: https://lnkd.in/dFfjeeYi
When design contributes towards business transformation
Wicked Güd collaborates with Elephant Design for ‘healthy’ business.
Read about the birth of a new food brand in the health segment.
Link - https://www.adgully.com/wickedgud-collaborates-with-elephant-design-for-healthy-business-111471.html
Does your brand speak to your consumer? - Ashwini Deshpande
Connecting the role of #brands, brand managers, designers and #designitself Ashwini Deshpande #expertvoice #consumer #pov @Elephant_social @Elephant_Speaks
Check at:
https://www.exchange4media.com/marketing-news/does-your-brand-speak-to-your-consumer-96897.html
Elephant Design ride in 2018
After a kick-ass ride in 2018... we are all buckled up for an awesome flight in 2019! #brandjourneys #travellingtogether #takingoff #milestogo#packagingdesign #lovewhatwedo #elephantdesign
Efforts for #good need #design intervention
Doing well by doing good! proud to be associated with Luit Fellows programme supporting exceptionally talented students from economically disadvantaged families of Assam with Sheetal Pai Neha Nadkarni Rutuja Mohole Meenakshi Borgohain B Ashwini Deshpande Mayuri Nikumbh
Brand identity, Visual language & livery of India's first professional table tennis league, Ultimate Table Tennis!
It will be impossible to find someone who has never tried a hand at table tennis (notebooks as bats on a dining table?). So we were super excited to develop the brand identity, visual language & livery of India's first professional table tennis league, Ultimate Table Tennis! #TableTennis#UTT #SportsBranding #ElephantDesign
