"How might we bridge the digital entertainment divide in India's diverse media landscape?"
This was the challenge brought to us by Plug & Play Ltd., a startup aiming to revolutionize how millions of Indians consume content on their non-smart TVs. The solution required more than just technology – it needed a brand that would resonate with and be accessible to a broader audience beyond urban centres.
Our team helped create DorPlay, a brand that celebrates connection through its very name – 'Dor' meaning 'thread' in Hindi. By creating a brand identity that's both sophisticated and accessible, we've helped position DorPlay as a bridge between traditional TV viewing and the new age of digital entertainment.
The brand is now successfully launched, with the product available exclusively on Flipkart, making smart entertainment accessible to millions of Indian households. Read more on our website. Link in the comments.
Elevating the Everyday Home Shopping Experience
How do you turn everyday home shopping into a delightful, confidence-building experience?
We partnered with Reliance Retail to transform Happy Living from a home essentials brand into a lifestyle catalyst. The challenge wasn't just about new visuals – it was about reimagining how millions of Indians interact with home décor.
Beyond a visual refresh, the team delivered a comprehensive packaging system that simplifies decision-making like none other. Our solution combines an elegant brand identity with intuitive packaging that guides and delights shoppers across their entire journey. Curious to take a peek under the hood?
Allana Group's Newest Pet Food Venture, Purrfeto
Every cat parent knows: humans don't own cats – cats own us. So why do cat food brands keep missing this delightful dynamic?
For Allana Group's newest pet food venture Purrfeto, we embraced this truth. Drawing from Italy's rich cultural heritage, we created a brand world that celebrates cats as they truly are – sophisticated, unpredictable explorers who occasionally grace us with their presence. Our design system features a bespoke logotype with subtle feline elements, a distinctive royal purple palette, and a Bengal cat mascot that speaks to modern pet parents. We know you're not just feeding your cats – you're catering to your home's true decision makers! Head to our website to read more, link in the comments.
The Colour Blue: Now a standout in cookie aisles
Elephant Design's packaging for Maliban's Tea Time Cookies revolved around a visually appealing solution that breaks category norms with its distinctive (and unconventional) blue, coupled with a minimalist approach to avoid information overload. The team added tea-time cues and emphasized convenience, which resonated well with consumers. This project exemplifies our commitment to creating impactful, shelf-popping designs that align with brand objectives and consumer preferences.
Visual Identity Transformation of one of India's most respected Educational Institutions
We at Team Elephant proudly unveil our latest Visual Identity transformation for GITAM Deemed University, one of India's most respected educational institutions.
We transformed their legacy of 40+ years, combining Gandhian values and thought leadership into a contemporary brand identity. Our solution positioned GITAM as a new-age sanctuary of knowledge, with thoughtfully crafted symbolism woven throughout the identity system. From the liberating bird motif representing freedom to the nurturing guiding hand of compassion, every element tells GITAM's unique story. Our identity system can be flexibly applied across digital and physical touch points while maintaining its effectiveness at every scale. We're honoured to have partnered with GITAM in this transformation journey that bridges heritage with contemporary relevance.
The Magical Crossroads of Wellness & Celebration!
Our latest collaboration with Floryo brings fresh perspective to gifting. Inspired by the dance of sparklers against a night sky, we created a premium gift pack that houses their signature freshly-milled flours.
The design merges festive elements with nature-inspired motifs on a deep midnight green canvas, reflecting Floryo's commitment to natural goodness. Each pack tells a story of wellness, featuring four carefully curated flours and a personalized recipe card that transforms every gift into an experience. Here, thoughtful design meets mindful living and we wouldn't have it any other way.
