Design Thinking

Transforming Retail Design & Brand Engagement

How can a customer-centric, product-focused approach completely transform retail design and brand engagement?

At Elephant, we went all in—conducting extensive research, store visits, and interviews across India to uncover customer pain points. The result? A powerful retail design overhaul for Firefox Bikes Pvt. Ltd. that not only enhanced visibility and trust but also fostered community connections and boosted after-sales support. We’re all about building experiences that resonate and drive lasting impact. Ride into our case study to learn more!

How We Transformed Legatrix Nxt.

Compliance, Reimagined

When Legasis Private Limited approached us, we saw beyond a simple redesign—we envisioned a compliance revolution. In an era where regulatory complexity overwhelms, Team Elephant crafted an oasis of Intuitive Efficiency.
1. From Clutter to Clarity – We streamlined workflows and turned buried functions into automated ease.
2. Mobile-First, Empowered Compliance – Professionals can now manage compliance on-the-go, seamlessly.
3. Data That Speaks to Leadership – Customizable reports deliver insights that C-suites understand instantly.

This isn’t just a redesign—it’s a redefinition. The new Legatrix Nxt doesn’t just simplify compliance; it makes it effortless, actionable, and indispensable.

Wenger Corporation's Lutefish™

Music knows no boundaries - and now, neither does collaboration.

Lutefish™, developed by Wenger Corporation, is a ground-breaking device allowing musicians to co-create across distances of up to 500 miles with ultra-low latency. Design team at Elephant Design took up the challenge to transform a breadboard prototype into a musician’s dream collaboration device.

The design solution, combines stability, intuitive usability and sustainable use in one sleek offering that enhances access and visibility. Vibrant accents provide a sense of nodal importance and ensure the device feels at home in every setup.

With Lutefish™, design has helped usher in a new era of remote music-making, where creativity transcends location and time zones. Dive into the full case study on our website to see HOW! Link in comments.

Link to the Case Study

Elephant Design's Innovative Installation at PDF 2025

Here's a sneak peek into our innovative installation at the Pune Design Festival 2025!
Our tech-forward reimagination of Edward de Bono’s Six Thinking Hats concept challenges us to solve the world's problems by shifting our mindsets. The installation symbolizes how each problem requires a different perspective, represented by a unique thinking hat.
Inspired by the tesseract, the installation features five mirrors on each face, allowing visitors to interact through an AR-enabled picture frame. As they gaze into the frame, they’ll see themselves wearing a different hat and adopting a new mindset. Kudos to the incredible Elephant team for making this vision come to life!

Link to the Original Post

Fonterra’s Pediapro - Packaging Design

How do you design packaging that bridges global scientific excellence with local cultural aspirations? At Elephant Design, we embraced this challenge with Fonterra’s Pediapro and its Sri Lankan brand Anchor, crafting two distinct packaging solutions for the progressive Sri Lankan parents.

For toddlers (1–3 years), we focused on trust and holistic growth, blending playful lion mascots with atom-inspired symbols to communicate nutritional science in an emotionally engaging way. For pre-schoolers (4–6 years), we introduced educational motifs and interactive elements to underscore the link between nutrition and academic readiness.

This dual strategy fused global expertise with local insights that enabled Pediapro to stand out on shelves, while building lasting connections with consumers. Read more on our website.

Link to the Case Study

Visual Identity Transformation of one of India's most respected Educational Institutions

We at Team Elephant proudly unveil our latest Visual Identity transformation for GITAM Deemed University, one of India's most respected educational institutions.

We transformed their legacy of 40+ years, combining Gandhian values and thought leadership into a contemporary brand identity. Our solution positioned GITAM as a new-age sanctuary of knowledge, with thoughtfully crafted symbolism woven throughout the identity system. From the liberating bird motif representing freedom to the nurturing guiding hand of compassion, every element tells GITAM's unique story. Our identity system can be flexibly applied across digital and physical touch points while maintaining its effectiveness at every scale. We're honoured to have partnered with GITAM in this transformation journey that bridges heritage with contemporary relevance.


Link to the Full Project Case Study

An active learning workshop by Ashwini Deshpande TiE Women program

If not user-centred, a #startup with original idea, brilliant technology and adequate funding may fail. This is where #DesignThinking can help.
As a TiE Pune Charter Member, Ashwini Deshpande is happy to share some thoughts, tools & examples with TiE finalists of TiEWomen Global competition

Know more about TiE Women program - http://women.tie.org/

Ashwini Deshpande in conversation with Vani Gupta Dandia for an episode of "Marketing with Vani" podcast series.

Ashwini Deshpande in conversation with Vani Gupta Dandia for an episode of "Marketing with Vani" podcast series.
Discussed #design #designthinking #usercentereddesign #colour #colourpsychology #branding #packagingdesign #experiencedesign Elephant Strategy + Design and so much more.

You can hear this 30 min podcast on a platform of your choice.
Apple podcasts : https://apple.co/3tIB6Jj
#googlepodcasts : http://bitly.ws/vjZX
Spotify: https://spoti.fi/3Kuep1V
Gaana: https://urlzs.com/c7CnL
JioSaavn: https://bit.ly/3IV3a2r

Join Ashwini Deshpande at design thinking masterclass at TiECON Pune

As all optimists believe, the future is always bright! What better place than TiE Pune #TiECon that promises to be the Future Achievers Convlave to engage with leaders, mentors, entrepreneurs and most importantly, optimists.
Also join Ashwini Deshpande & Ashish Deshpande at our #designthinking #masterclass

Few early-bird registrations still available!

Register now : https://lnkd.in/dyKZeshX

Ashwini Deshpande talks about #DesignThinking at Bank of Maharashtra

#DesignThinking to solve customers’ problems with #empathy : a session for #BankOfMaharashtra Branch Managers at their Training Centre in Pune. #ElephantDesign #DesignMentoring #ServiceDesign#DesignEvangelism

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