Designing packaging for Elite Foods' Christmas Cake Range was like capturing the magic of Christmas. Festive cheer, shelf appeal, and premium charm—all wrapped into one!
Contemporary aesthetics, a unified visual system, and product-specific storytelling are the highlights of this packaging solution. Each pack not only celebrates the rich tradition of Christmas but also focuses on Elite’s time-honoured recipes.
From the indulgent Rich Plum Cake to the exotic Banana Pudding Cake, every detail on the packaging resonates with the festive spirit while ensuring the brand stands tall & cheery. Christmas just got tastier with this all-star collaboration between Elephant and Elite Foods Pvt. Ltd.
Visual Identity Transformation of one of India's most respected Educational Institutions
We at Team Elephant proudly unveil our latest Visual Identity transformation for GITAM Deemed University, one of India's most respected educational institutions.
We transformed their legacy of 40+ years, combining Gandhian values and thought leadership into a contemporary brand identity. Our solution positioned GITAM as a new-age sanctuary of knowledge, with thoughtfully crafted symbolism woven throughout the identity system. From the liberating bird motif representing freedom to the nurturing guiding hand of compassion, every element tells GITAM's unique story. Our identity system can be flexibly applied across digital and physical touch points while maintaining its effectiveness at every scale. We're honoured to have partnered with GITAM in this transformation journey that bridges heritage with contemporary relevance.
