How do you turn everyday home shopping into a delightful, confidence-building experience?
We partnered with Reliance Retail to transform Happy Living from a home essentials brand into a lifestyle catalyst. The challenge wasn't just about new visuals – it was about reimagining how millions of Indians interact with home décor.
Beyond a visual refresh, the team delivered a comprehensive packaging system that simplifies decision-making like none other. Our solution combines an elegant brand identity with intuitive packaging that guides and delights shoppers across their entire journey. Curious to take a peek under the hood?
Christmas Just Got Yummier!
Designing packaging for Elite Foods' Christmas Cake Range was like capturing the magic of Christmas. Festive cheer, shelf appeal, and premium charm—all wrapped into one!
Contemporary aesthetics, a unified visual system, and product-specific storytelling are the highlights of this packaging solution. Each pack not only celebrates the rich tradition of Christmas but also focuses on Elite’s time-honoured recipes.
From the indulgent Rich Plum Cake to the exotic Banana Pudding Cake, every detail on the packaging resonates with the festive spirit while ensuring the brand stands tall & cheery. Christmas just got tastier with this all-star collaboration between Elephant and Elite Foods Pvt. Ltd.
Transforming the Saffola Millets
How did Elephant transform Saffola Millets into a modern, must-have evening snack? Here’s the packaging story that sets it apart!
How do you position a healthy, traditional grain as a modern, convenient snack? For Saffola’s new millets range, that was the challenge we faced. At Team Elephant, we designed packaging that blends health with a fun, aspirational appeal, making millets exciting without losing Saffola’s core brand identity. The result? A dynamic pack that highlights the product as a quick, delicious snack—perfect for busy evenings or downtime in front of the TV. By focusing on vibrant colors, a fresh horizontal layout, and Saffola’s signature heart-shaped elements, we created a design that balances familiarity with innovation. Ready in 3 minutes, these millets are set to redefine the evening snack game!
