Team Elephant

Elephant Innovates with Classmate™ Loop™

What makes a ball point pen stand out in a fragmented market? A design that connects with the core consumer.

With Classmate™ Loop™, ITC Limited and Team Elephant reimagined the ubiquitous ball pen, crafting a product with engaging features that truly resonates with students. The loop cap isn’t just functional—it’s playful, stress-relieving, and customizable. Designed with durable Thermoplastic Elastomer (TPE), Loop's™ thoughtful design pushes the boundaries of an everyday object, and turns the pen into an interactional gadget.

At Elephant Design, we believe even a simple pen can create lasting user connect. Curious to learn more? Visit our website and check out the full case study for all the exciting details!

Link to Case Study

Wenger Corporation's Lutefish™

Music knows no boundaries - and now, neither does collaboration.

Lutefish™, developed by Wenger Corporation, is a ground-breaking device allowing musicians to co-create across distances of up to 500 miles with ultra-low latency. Design team at Elephant Design took up the challenge to transform a breadboard prototype into a musician’s dream collaboration device.

The design solution, combines stability, intuitive usability and sustainable use in one sleek offering that enhances access and visibility. Vibrant accents provide a sense of nodal importance and ensure the device feels at home in every setup.

With Lutefish™, design has helped usher in a new era of remote music-making, where creativity transcends location and time zones. Dive into the full case study on our website to see HOW! Link in comments.

Link to the Case Study

It is raining Gold and Silver for Team Elephant at the exchange4media India Design Excellence Awards!

It is raining #Gold and #Silver for #TeamElephant at the exchange4media India Design Excellence Awards! We took away FIVE awards across diverse categories for five distinct pieces.
We are incredibly proud of our team's consistency, dedication, and creativity that not only wins awards, but wins for the brands and their audience.
#Designleadership #DesignExcellence #DesignAward #ElephantDesign #DesignInIndia #e4mIDEA

Team Elephant at Kochi Muziris Biennale

Getting inspired, staying inspired and being an inspiration are all part of being a creative team.
While inspiration can come from anywhere in the universe, the best of imagination and unlocking of ideas happens from experiencing expressions of other artistes.
That is exactly what some of our team is doing over an extended weekend at #KochiMuzirisBiennale

Celebrating 30th Anniversary of Elephant

Ever grateful for every support, encouragement & nudge that got us here. Looking forward to next 30. 

Unbelievable as it sounded, a design consultancy called Elephant started by fresh graduates from non-business backgrounds way back in 1989 at Pune, India survived. Even thrived. Today Elephant is perhaps the oldest multidisciplinary design consultancy in India with clients across India, South_east Asia, Middle East, Africa, Japan & USA.

Cheers to the journey of 30 years !

Cheers to next 30 as well !

IMG_9367 2.jpg

Treetem Pole - Honouring a Memory

A journey revolving around a lost Silver Oak. A design team gets to build from what is lost to preserve what would define the future. At Elephant, the team believes in the values that will shape us just like the Silver Oak that shaped the environment. Treetem Pole at Elephant  celebrates the dead with these living values.

Monday Morning Meeting - Mayank shares the story behind Saint Nicholas & Tradition behind Gifting

It's Christmas Time !
We have been celebrating Christmas by being someone's Santa or their Snowflake.
Today Mayank Banta narrated the story behind Saint Nicholas (Santa Claus) and how the tradition of gifting one another began, with an activity to illustrate Indigenous Santa Claus.
#christmasishere #santaclaus #mondaymorningmeeting #elephantedsign

2fbdb7aa-debf-4729-b8b3-6d38c2feb6db.JPG
7e389cbe-495d-4407-a1ee-13758f4e73d7.JPG