ADI

At the ADI Pune Premier League our team DesignTuskers won the championship

Winning is sweeter when you are an #underdog!

It isn’t rare for us to get an award in design. But this one is for India's most loved sport, #cricket! 🏏

At the #ADI Pune Premier League for design & creative agencies, our team #DesignTuskers won the championship among 18 mixed teams (with at least 2 women a side). We played 4 matches and emerged as unbeaten #champions.

Because 🏆 Winners Take It All 🏆 we also came home with accolades for #BestBowler #BestBatsman #BestFielder #BestAllrounder and #HighestScorers of the tournament.

We experienced how it feels to have no one but your own team supporting you when every other noise at the stadium is rooting for the other team. We experienced holding on to each other when things don't go as planned. And then we shared the sheer joy of that winning moment against all odds.

While being the best at what we do, we also realise the importance of making time to enjoy the little wonders that life offers.

Elephant at Pune Design Festival 2023

Knowledge and creativity are essential for both: personal and collective growth in the world of design. But how do we go about acquiring those? At Elephant, collaboration and resource-sharing are the pillars of our functioning - and we believe them to be the best catalysts for consistent evolution.

This also happens to be the central premise for the Pune Design Festival. Several members of the team attended the 17th Edition - whose ecstatic faces you can see - and actively engaged with the sessions, workshops, panel discussions and more. Our future-focused approach also found common ground with PDF's theme for 2023: a futurist agenda for design in the next 25 years for India and the world. 

Watching the design community come together as one to network, exchange ideas, celebrate creativity and discuss innovative methods of problem-solving was a sight to behold. We look forward to keeping this creative momentum going within our community, as well other fora and festivals aimed at the finer intersections of creativity and design!