Wicked Gud :
Santa would genuinely be confused at the prospect of Wicked Gud, the pasta inspired from the whole-grain, maida-free goodness of the Indian kitchen. After all, can something be so bad that...it's actually good? Our team built on the paradoxical name we coined with packaging design rich in playful neons and other category-defying elements like the absence of a conventional, functional 'back of pack'. This is a perfect treat during the holiday season with an unheard promise: junk food that's actually Gud for you!
Elephant design did packaging design and system for Tata Tea's 'Care'
Tata Tea Care -
Excitement and outward enthusiasm are all too common during the year-end holiday season. But what about taking some time out for yourself amidst all the chaos? Here's our packaging design and system for Tata Tea's 'Care' where there's a soothing tea for every scenario, from cleansing to digestion. Our use of the thick-thin Didone font, combined with equal-yet-ingenious focus on both: ingredients and benefits was a key highlight. Find that time to kick back, take a sip from this care package and experience the wellbeing you so deserve.
Ashwini Deshpande at LIA - London International Awards jury as Jury President
Always proud to represent #India and #designinindia when we get invited on the global design platforms of repute.
Ashwini Deshpande will be joining the LIA - London International Awards jury as Jury President of #Design & #PackageDesign categories once again this year.
We look forward to her take on the up & coming pieces at the awards.
Ashwini Deshpande at AD STARS in Busan
#august2022
ideation, workshops, pitches, and of course some brand launches (Tata Consumer Products #SimplyBetter, #TataColdCoffe, Floryo) ... and welcoming new colleagues at Elephant Design Pvt. Ltd. August was busier than usual, to say the least.
On other front, online & in-person jury, a panel discussion & short talk for AD STARS in Busan, S Korea, an engaging #DESIGNxDESIGN discussion online hosted by Alliance Française de Delhi, a short talk on #DesignThinking for TiE Pune TiE Women competition finalists and then an online jury for #DesignForAsia awards by Hong Kong Design Centre is how I ended August.
But I always feel there is more to do next month.
Ashwini Deshpande is on the AD STARS Jury
#Busan may see an Elephant or two this year!
Why start on a Design career ?!! Some crisp thoughts shared by Ashwini Deshpande about design and creativity #journey @Elephant_social #DesigninIndia #design #creativity #pune #India #korea #career #ADStars2022 spoke to Ashwini Deshpande, co-founder of Elephant and one of the executive judges for the Design, Print category asJury Elephant Design Pvt. Ltd.
Check her conversation with the folks in Korea about new learnings, awards and what may help you win an award. - https://lnkd.in/dvr7T4Px
