Tata Tea

Elephant design did packaging design and system for Tata Tea's 'Care'

Tata Tea Care -
Excitement and outward enthusiasm are all too common during the year-end holiday season. But what about taking some time out for yourself amidst all the chaos? Here's our packaging design and system for Tata Tea's 'Care' where there's a soothing tea for every scenario, from cleansing to digestion. Our use of the thick-thin Didone font, combined with equal-yet-ingenious focus on both: ingredients and benefits was a key highlight. Find that time to kick back, take a sip from this care package and experience the wellbeing you so deserve.