Product Design

"The Color n Care Revamp"

Global cosmetics giant Revlon entrusted us with the mission to refine their product-market fit in the Indian hair-colour landscape. The team delved deep into Indian hair colour habits, cultural beliefs, and functional requirements in this quest to help their brand adapt to the diverse-yet-saturated industry. The result was a revitalized 'COLOR n Care' range that emphasized on expertise and hair nourishment. The team integrated user-friendly information on usage and accurate color representation, while highlighting the nourishing ingredients with unique visual elements. Positive user reception across the board tells the success story we've been anticipating, with Revlon successfully adapting to Indian concerns, pain-points and needs. 


Head to our website to read more! - https://elephantdesign.com/revlon

Context of Industrial Design in India: Present & Future

What kind of future are we designing for? How do we make it better?
What is the changing context of Industrial Design in India?
As World Design Organization celebrates #WorldIndustrialDesignDay asking us to imagine the #FutureWeWant, Ashish Deshpande shares his thoughts in our latest blog

Link here: https://elephant-social.medium.com/context-of-industrial-design-in-india-present-future-61d2314c0f7d

Ashish Deshpande delivering a talk at The 10th Power of Asian Design conference in Taichung Taiwan

Ashish Deshpande is at The 10th Power of Asian Design conference in Taichung Taiwan. He will be delivering a talk titled"Design Opportunities & Challenges: An Indian Perspective" along with speakers from USA, Japan, Singapore & Hong Kong.

Festive Indulgence - Re-Boxed

Is there a better way to kick off the holiday season than indulging in the divine combination of Pizza & Football? We wanted to show off our packaging for Viva Roma (name also coined by us) - Domino's gourmet range of pizzas, invoking authenticity and freshness, where every occasion can be made that much more special. Just a little something to think about while treating yourself to your steaming box of yummy, bready goodness!

Plezmo STEAM education platform designed by our team has won the internationally coveted iF Design award!

Happy to announce...
Designed by Elephant Design Pvt. Ltd., Plezmo STEAM Education Platform that helps children imagine and create stories based on the principle of ‘Learn through play’ has won the internationally coveted iF DESIGN Award'22 for #ProductDesign & #UserExperience #UX
Plezmo elements attach to toys, Lego blocks, integrate with craft, science projects and connect with the Plezmo #app via Bluetooth.

You can find detail case study of the project - right here:

Product Design - https://elephantdesign.com/plezmo , UX design - https://elephantdesign.com/plezmo-app

Leveraging material science - Our latest collaboration with BASF and Vega Helmets India

Contemporary form meets the use of innovative materials in our latest collaboration with BASF and Vega Helmets India to create Dune: the new frontier of road safety. Backed by in-depth research involving the concerns of and conversations with Indian and South Asian riders, this helmet is visualized to be light, strong, well-ventilated and easy to build - while embodying futurism courtesy of its sleek, streamlined frame.

You can find a handy list of our product design work- in case study form- right here: https://lnkd.in/ghkTnxRq

Going beyond taking the helm - and creating it!

Contemporary form meets the use of innovative materials in our latest collaboration with BASF and Vega to create Dune: the new frontier of road safety. Backed by in-depth research involving the concerns of and conversations with Indian and South Asian riders, this helmet is visualized to be light, strong, well-ventilated and easy to build - while embodying futurism due to its sleek form.