Global cosmetics giant Revlon entrusted us with the mission to refine their product-market fit in the Indian hair-colour landscape. The team delved deep into Indian hair colour habits, cultural beliefs, and functional requirements in this quest to help their brand adapt to the diverse-yet-saturated industry. The result was a revitalized 'COLOR n Care' range that emphasized on expertise and hair nourishment. The team integrated user-friendly information on usage and accurate color representation, while highlighting the nourishing ingredients with unique visual elements. Positive user reception across the board tells the success story we've been anticipating, with Revlon successfully adapting to Indian concerns, pain-points and needs.
Head to our website to read more! - https://elephantdesign.com/revlon
