Should water heaters remain health & safety concerns? Should they continue to be functional eyesores in otherwise tastefully designed modern bathrooms in our tech centred world? Working closely with Symphony Limited, we transformed the conventional water heater into the Symphony SPA™ - a sophisticated three-component water heating system that elevates all, health, safety and form-function.
The design team developed an innovative solution featuring a durable titanium tank, proprietary Puropod™ with 9-layer filtration technology to combat hard water damage, and user friendly gesture-based controller with customizable presets. The result is a highly differentiated product system with its contemporary circular design and ambient blue glow - it's a complete reimagining of the water heater. By addressing real consumer pain points around water quality, temperature precision, safety and aesthetics, we've helped Symphony Ltd create a new benchmark in the category.
The Colour Blue: Now a standout in cookie aisles
Elephant Design's packaging for Maliban's Tea Time Cookies revolved around a visually appealing solution that breaks category norms with its distinctive (and unconventional) blue, coupled with a minimalist approach to avoid information overload. The team added tea-time cues and emphasized convenience, which resonated well with consumers. This project exemplifies our commitment to creating impactful, shelf-popping designs that align with brand objectives and consumer preferences.
