Rebranding an iconic brand like #CAMPA... we were excited and also nervous.
But the #Reliance team is ambitious and supports unconventional ideas. So we went at this #rebranding exercise fearlessly.
Here is short piece in exchange4media - https://www.exchange4media.com/marketing-news/campas-new-avatar-sports-new-colours-126219.html
You can read more about it on our website soon...
Our work for Titan Skinn’s ‘Escapade’ range reinforces the rugged, outdoorsy essence that appealed to thrillseekers, adventurers and those seeking solace that’s only found in the lap of nature. The team established a synergistic system that would help in instant brand recall, while sticking to clean, minimalistic overtones, giving the range a distinctly premium appearance on shelves.
You can check out the entire case study right here:
https://lnkd.in/g3g7k6Q9
With a mandate to refresh exchange4media's brand identity in line with their 21st anniversary, the team focused on futuristic, fluid, vibrant and more importantly – global as key concepts around which work would commence. The result was a rebranding that harmonized e4m’s evolution with the evolution in journalism as a field, while the bold red testified to the brand’s bravery and integrity in bringing the truth to the masses.
You can find a handy list of our work – in case study form - right here: https://lnkd.in/dFfjeeYi
3 Interesting Rebranding Case Studies by Elephant Design in Creative Gaga
Check at:
#rebranding #creativegaga #design #14rebrandingcasestudies#casestudy
