#MakeInIndia that follows DesignInIndia has always been the purpose behind our design practice spanning three & a half decades.
It seems like no coincidence that two of the brands that have the ambition to become MadeInIndia global brands have been mentioned in one article of ET BrandEquity this week.
There is one more common thing. Both brands were brought to life with much pride & love by us at Elephant Design Pvt. Ltd.
Ashwini Deshpande in conversation with Kashmeera Sambamurthy of Storyboard18
Here is a weekend read about the revitalisation of #Campa #TheGreatIndianCola
Ashwini Deshpande in conversation with Kashmeera Sambamurthy of Storyboard18
Campa conversation between Nisha Qureshi of afaqs! and Ashwini Deshpande
Campa conversation between Nisha Qureshi of afaqs! and Ashwini Deshpande
Ashwini Deshpande, co-founder and director, Elephant Design Pvt. Ltd., talks to afaqs! about the challenges of transforming the iconic brand for today’s youngsters.
Read here - https://lnkd.in/ddr2cpZw
Rebranding an iconic brand CAMPA
Rebranding an iconic brand like #CAMPA... we were excited and also nervous.
But the #Reliance team is ambitious and supports unconventional ideas. So we went at this #rebranding exercise fearlessly.
Here is short piece in exchange4media - https://www.exchange4media.com/marketing-news/campas-new-avatar-sports-new-colours-126219.html
You can read more about it on our website soon...
