Ashwini Deshpande discusses the impending Twitter rebranding Storyboard18

Any large change deserves an announcement. Some brands do it through #rebranding. But before we ask how much of change is too much, we need to ask why. And we may ask that many times over.
Ashwini Deshpande discusses the impending Twitter rebranding with Priyanka Nair & Saumya Tewari of Storyboard18

Read here: https://lnkd.in/d_hfqdM7

Ashwini surfs the tide of opinion in her latest piece for Storyboard18

The announcement of Sequoia India & Southeast Asia morphing into the shiny new "Peak XV Partners" has obviously made waves. Ashwini surfs the tide of opinion in her latest piece for Storyboard18 , where she deconstructs the name - along with the identity, and their renewed sense of purpose. You can go through the complete story and instead of concluding with Shakespeare, we present Mark Twain instead for his aptness: "Names are not always what they seem. The common Welsh name BZJXXLLWCP is pronounced Jackson".

Happy reading! 

https://www.storyboard18.com/quantum-brief/is-it-peak-fifteen-or-peak-xv-decoding-sequoia-capitals-rebranding-and-the-new-very-purple-infinity-logo-8931.htm

Ashwini Deshpande in conversation with Kashmeera Sambamurthy of Storyboard18

Here is a weekend read about the revitalisation of #Campa #TheGreatIndianCola
Ashwini Deshpande in conversation with Kashmeera Sambamurthy of Storyboard18

Read here: https://www.moneycontrol.com/storyboard18/quantum-brief/the-missing-great-india-cola-campa-is-back-and-ready-for-the-future-elephant-designs-ashwini-deshpande-6751.htm