We were thrilled to partner with Hedso Health and Wellness on their bold new venture, hoop. Hoop is designed for the modern millennial who prioritizes proactive healthcare and "being the best version of themselves." Inspired by the word "Hoop" itself, our brand identity is formed via overlapping "O"s, suggesting movement and flow, while the approachable font fosters connection. We ditched the tired "problem + solution" formula and focused on positive imagery, reflecting the brand's emphasis on proactive wellness. Deep teal is an unconventional, yet ownable color choice within the category, while metallic accents convey efficacy. Hoop has been met with incredible praise, proving that well-being can be stylish, engaging, and effective. We're proud to be a part of this innovative journey!
We're elated to reveal our transformative Branding, Brand Architecture and Visual Identity for @Nexus Malls.
Turning a new leaf as they say , #NexusMalls unveiled this #brand #identity few weeks ago. But it's only now that we can witness the scale & impact of the #branding work as one mall after another adorns resplendent purple to join the club #DesigninIndia #design #retail
The spirit of Indian independence and freedom shall thrive on this long weekend! Most of us might celebrate it at our homes or in engaging spaces like malls. Speaking of malls - we're elated to reveal our transformative #Branding and #brandarchitecture , including the #VisualIdentity for @Nexus Malls. Our work can be seen at several iconic malls in cities like Bangalore, Ahmedabad, Pune, Chandigarh, Hyderabad - and many more. A detailed case study will soon give you a behind-the-scenes peek at the #BrandStrategy we used and a host of other details, so stay tuned - and Happy Shopping!
Logo Animation Credits: 4am Worldwide & Decode Studio
From modernising the logo to developing a highly adaptive visual identity and branding system
From modernizing the logo to developing a highly adaptive visual identity and branding system, our work for Campus was holistic in its scope. Infusions of contemporariness, energy, youthful zest and trendsetting can now easily be seen in their fresh identity, with the logo taking on a sleeker, more dynamic form. A minimalistic, free-space approach now dominates the packaging with bright pops of color, instantly showcasing innovations from a material and benefit standpoint – while truly reinforcing their position amongst key audiences.
You can find a handy list of our packaging work- in case study form- right here:
https://lnkd.in/guCHJmiW
Bringing Tata Consumer Products vision for #TataSampann Dry Fruits range to life!
Tata Sampann’s foray into dry-fruits meant that it was time for our existing packaging system to adapt further. Customers can finally satiate their dry-fruit needs as our system assures them about sourcing and quality: both of which are pressing concerns as there is very little standardization. Sampann’s brand promise of organic, handpicked goodness seals the deal effectively and our work keeps evolving in line with theirs!
We've got more in store - See how we worked on Tata Sampann's visual identity right here:
https://lnkd.in/ghH_CME4
