Insurance can often feel intimidating or impersonal. For Mahindra Insurance Brokers Ltd., the goal was to change that, especially in Tier-2 and Tier-3 cities.
Team Elephant partnered with them to reimagine their brand Paybima into a smart digital hub that offers a warm, intuitive, and tech-enabled experience. From the physical space to the branding and customer journey, everything was designed to bridge the gap between technology and the human touch.
The result is a space that informs without overwhelming, guides without pushing, and supports customers through every step; from browsing to buying to post-purchase help. Clean layouts, friendly advisors, smart use of digital tools, and a clear, confident visual language all come together to make insurance feel more personal, accessible, and empowering.
