The financial landscape is evolving, but are you tracking the right personas?
At Elephant Design, we've identified four distinct HNI archetypes reshaping India's wealth ecosystem in the modern economic landscape: Trailblazing Innovators, Legacy Stewards, Diaspora Wealth Creators, and Empowered Wealth Leaders.
Our latest blog "The New Age of Wealth" explores how each group's unique cognitive biases and aspirations are creating new imperatives for brand experiences in the financial sector. We believe understanding these emerging mindsets isn't just interesting—it's essential for creating meaningful connections that bridge prosperity and purpose.
What wealth persona resonates with your brand strategy?
