Our work for IBO (Ebo Mart Private Limited) aims to bring out their focus on value and a consumer-first approach. This distinct identity uses approachable colours and texture to honestly communicate its key propositions; and can be flexibly used to provide an omni-channel experience. This identity was the base on which we also developed a distinct signage, way-finding and communications system, crafting an in-store experience that was consistent with the brand's value-driven ethos.

Read all about it here:
https://lnkd.in/dhvUagpB