Thrilled to partner with Tata Raasa for an exceptional culinary journey that transcends boundaries! Our collaboration redefines Indian RTE & RTC for the international market. From imagery that evokes India's rich heritage to carefully crafted typography, every detail captured the essence of the subcontinent's diverse regional flavours. Creative director Priyanka Karyekar's inner foodie was channelled into some drool-worthy visuals, and the team's use of earthy palettes and architectural cues resulted in packaging that invites you on a sensorial journey through each regional delight.