All good things must end – just as they must also begin a new! This is the spirit with which we now come to the last client of our ever-expanding list for 2021 – Paper Boat Swing. Since their inception, our work for them has tackled everything from branding to packaging. Swing is an exciting, bold journey in the hyper competitive non-premium beverage segment and our packaging system needed to boldly herald their arrival. Playing on the brand’s emotion of nostalgia via the familiar image of a swing, our work showcases Paper Boat’s promise of increased pulp content at the very same ten-rupee price point, enabling consumers to opt for the tastier, pulpier choice when on-the-go with its distinctive colors.

In case you’re interested, you can check out our work for Paperboat here - which extends across their vast portfolio of other products:
https://lnkd.in/djK-kx8f